Transition from MarCom to MarTech for Hospitals
In the last decade, marketing has transitioned from one of the least tech-dependent business functions to one of the most tech-dependent business functions- the change from MarCom to Martech. The impact of this transformation from a MarCom focus affects all aspects of an organization’s marketing structure. Things that were once a routine part of marketing efforts are now rarely done. Things that did not exist a decade ago are now de rigueur for digital efforts. As a result, the organizational structure, the skill sets needed and the resources required to support a contemporary digital presence have changed and will continue to change.
Greystone works with you to create a Martech marketing structure and tool set to leverage the use of marketing technology. Let us help you prepare for this transition.