This article was written for Greystone.Net by Jessica Levco, a healthcare writer who covered HCIC18 for us.
It was non-stop learning at the 22nd annual Greystone.net Healthcare Internet conference in Scottsdale. It was also non-stop tweeting.
Here’s a look at the impact the #HCIC18 hashtag made throughout the three days:
- 63.8 million impressions
- 3,468 tweets
- 828 participants
- 57 tweets an hour
Thanks to all of you for tweeting along with us. We couldn’t have hit these big numbers without you! Here’s a look at a few tweets that stood out:
An eye-popping statistic
@benatgeo: 80% of Facebook video is consumed with sound off — fascinating! @marismith
Know your audience
@_aaronc: "If it’s not helping a mom at 2 a.m., then we’re not going to do it anymore.” @dsjolley on determining strategic initiatives
@chrisboyer: "people do not understand the complexity of health systems, let alone their websites" — @bmgresh
Make content “yours”
@kate_gillmer: "If the logo falls off, would anyone know that content is yours?" An important #hcmktg reminder from @annhandley.
Think about investing in chatbots
@laurenfarabough: 40% of people have said they don't care if customer service comes from a human or technology as long as it's the right answer.
Open new doors (and maybe a window)
@jennakobryn: "The website is not the digital front door — it's one room in the house" AMEN.
Put content first
@shungerford: Infographics start with writers, not with artists.
Your website might need a usability audit
@angikrueger: Poor website design and functionality makes the users not trust the content as much. Conduct a usability audit of your website to identify functionality and inconsistencies.
Make it easy for patients
@ciaogalchicago: Why do we make patients work so hard to search and schedule care? Take a patient-centric navigation approach.
The best part of #HCIC18…
@bryanna_merrill: “These people are my tribe” — love it! Made 3 “epic” jokes and got laughs every time. It only works when you’re surrounded by #hcmktg friends.
Hope to see you next year in Orlando for #HCIC19!