Are targeted Facebook ads missing the target?

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Google is banking on the fact that people look to the internet first when seeking health information with its new search engine feature that can display available appointment times for certain providers.

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A recent survey found that Gen Z is particularly impacted by their experiences with social media brand interactions, a point that marketers should take to heart.

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With budget season quickly approaching for many organizations, here are four key digital marketing roles that could position your team for future success.

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Amazon Care, the online giant’s virtual care offering, recently announced a major expansion.

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Since its creation in 2005, YouTube has ruled the world of video content. No other platform has come close to YouTube’s dominance. But the video platform has a challenger knocking at the door: TikTok.

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Despite the steady increase in people “cutting the cord” and the continued decline of cable/satellite TV viewers, over-the-top (OTT) ad spending only accounts for 3% of total digital spend per month.

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From email marketing to digital advertising and websites to mobile applications, instilling a balance between driving opt-ins, marketing consent and preferences, collecting first-party data, and delivering compelling user experiences is crucial – and it all starts with healthcare consent and preference management.

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Now is the time to evaluate your digital footprint alongside your system’s strategic goals. By taking the time to create a roadmap now, you set your organization up for a more predictable, affordable, and successful approach to achieving strategic goals.

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Learning from online review data.

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As third-party cookies are set to go the way of the dodo bird, marketers are looking for other options for gathering customer data. Here's one organization's strategy.

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Everyone wants their web content to rank high in SERP. A primary way of doing so is by posting authoritative content. But how do you do it?

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Consumers want more video and podcasts, and over half of them want more video content from marketers. So why are so many marketers losing out on this opportunity?

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Three healthcare CIOs offer their thoughts on challenges in 2022.

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Here are some of the top trends to consider as you work on your marketing plans for 2022.

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Novant Health in North Carolina has made two new digital tools available to its patients.

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A new study has found that the consumption of social platform streaming media has almost caught up with that of traditional TV consumption.

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How can your organization take data from the elective procedure experience and apply it to your overall patient experience?

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Pharmacy retail giant CVS is planning to add primary care to their offerings.

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A new Alexa skill can help with patient care in hospitals.

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