Consumers want more video and podcasts, and over half of them want more video content from marketers. So why are so many marketers losing out on this opportunity?

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Three healthcare CIOs offer their thoughts on challenges in 2022.

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Here are some of the top trends to consider as you work on your marketing plans for 2022.

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Novant Health in North Carolina has made two new digital tools available to its patients.

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A new study has found that the consumption of social platform streaming media has almost caught up with that of traditional TV consumption.

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How can your organization take data from the elective procedure experience and apply it to your overall patient experience?

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Pharmacy retail giant CVS is planning to add primary care to their offerings.

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A new Alexa skill can help with patient care in hospitals.

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Is social media marketing negatively affecting your brand?

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Read about brand strategies from five of the 10 most-trusted health systems.

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According to Gartner, 70% of CX leaders report struggling to develop processes to improve customer loyalty and outcomes.

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When prioritizing the necessary expenses of a redesign project, don’t let UX fall to the bottom of the list.

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Lyft increases presence in healthcare sector.

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Five ways to get your digital front door to fulfill the digital experience for your visitors.

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A recent survey found that consumers prefer telehealth options from their doctor or health plan to those from direct-to-consumer platforms.

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Will the marketing changes in digital strategy necessitated by the pandemic be permanent?

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After the extended Facebook outage of October 4, 2021, it is important to have a plan when social media outages occur. Here are some steps you can take when the next outage occurs.

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How do you get buy-in from the C-suite for marketing technology?

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With so many routine transactions that once were in-person events now occurring digitally, it is more important than ever to heed what customers want. This requires a team with emotional intelligence.

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This new article from Coffey Communications talks about healthcare regional marketing starts with local keywords.

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