Despite the steady increase in people “cutting the cord” and the continued decline of cable/satellite TV viewers, over-the-top (OTT) ad spending only accounts for 3% of total digital spend per month.

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From email marketing to digital advertising and websites to mobile applications, instilling a balance between driving opt-ins, marketing consent and preferences, collecting first-party data, and delivering compelling user experiences is crucial – and it all starts with healthcare consent and preference management.

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Now is the time to evaluate your digital footprint alongside your system’s strategic goals. By taking the time to create a roadmap now, you set your organization up for a more predictable, affordable, and successful approach to achieving strategic goals.

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Learning from online review data.

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As third-party cookies are set to go the way of the dodo bird, marketers are looking for other options for gathering customer data. Here's one organization's strategy.

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Everyone wants their web content to rank high in SERP. A primary way of doing so is by posting authoritative content. But how do you do it?

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Consumers want more video and podcasts, and over half of them want more video content from marketers. So why are so many marketers losing out on this opportunity?

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Three healthcare CIOs offer their thoughts on challenges in 2022.

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Here are some of the top trends to consider as you work on your marketing plans for 2022.

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Novant Health in North Carolina has made two new digital tools available to its patients.

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A new study has found that the consumption of social platform streaming media has almost caught up with that of traditional TV consumption.

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How can your organization take data from the elective procedure experience and apply it to your overall patient experience?

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Pharmacy retail giant CVS is planning to add primary care to their offerings.

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A new Alexa skill can help with patient care in hospitals.

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Is social media marketing negatively affecting your brand?

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Read about brand strategies from five of the 10 most-trusted health systems.

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According to Gartner, 70% of CX leaders report struggling to develop processes to improve customer loyalty and outcomes.

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When prioritizing the necessary expenses of a redesign project, don’t let UX fall to the bottom of the list.

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Lyft increases presence in healthcare sector.

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Five ways to get your digital front door to fulfill the digital experience for your visitors.

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