The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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Has Google Met Its Match in…TikTok?
Dec 15, 2023
Google is starting to get some search engine competition, and one of those competitors is TikTok.
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At HCIC23, several sessions were devoted to the topic of AI. Here is a summary of what was discussed in those sessions.
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Highlights from HCIC 2023 – Where We Saw Healthcare, Technology and Innovation Converge
Nov 20, 2023
Dive into the highlights and relive the ultimate digital healthcare event of 2023 - the 27th Annual Healthcare Internet Conference, held in Los Angeles November 5-8, 2023.
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Here are some suggestions to add valuable and joyful media experiences to Gen Z consumers.
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3 Marketing Trends to Consider for 2024
Nov 20, 2023
Here are three digital advancements to keep in mind for 2024 marketing planning.
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Content Marketing Technique Trends for 2024
Nov 20, 2023
Consider these five content marketing technique trends that are based on current research.
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A Look Inside Emory Healthcare’s Storytelling System
Nov 16, 2023
Read a summary of Laura Kuechenmeister's presentation, "You Don't Need a Large Team to Build an Effective Content Strategy" From HCIC23 in Los Angeles.
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Listen Up: How to Start a Podcast
Nov 12, 2023
A recap of an HCIC23 session on podcasting.
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4 Hot Topics From #HCIC23
Nov 9, 2023
What were the hottest topics at HCIC23 in Los Angeles? Read here to find out!
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Didn't make the awards ceremony at #HCIC23 last night? Here's a quick recap.
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How to Build a Digital Dream Team
Oct 26, 2023
To stay ahead of the game, you need a powerhouse digital marketing team that'll make even the tech giants like Apple, Amazon and Google green with envy.
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Fewer Mobile Apps in Use Overall
Oct 26, 2023
On average, mobile app users are choosing favorite apps and downloading fewer apps overall.
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AI is being used for many functions: content, clinical applications and administrative applications. Both Microsoft and Google Cloud have recently announced new AI platforms designed for healthcare use.
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Does your patient acquisition strategy need a shot in the arm? Maybe it’s time to consider an inbound healthcare marketing strategy to engage with potential healthcare consumers.
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Learn about #HCIC23 sessions on the topic of patient data and personalization.
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Is It a Strategy or a Tactic?
Sep 27, 2023
It's important for marketers to understand the difference between tactics and strategy.
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YouTube Offers Assist to Healthcare Content Creators
Sep 27, 2023
YouTube is releasing new assistance to healthcare content creators.
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Digital Advertising Continues to Grow
Sep 27, 2023
Digital ad revenues are continuing to increase.
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Patient Communications Using AI
Sep 27, 2023
Learn about how Ochsner Healthcare is using generative AI to assist in patient messaging.
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In a hospital or healthcare setting, video content can provide impactful storytelling. See examples provided.
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