AI is being used for many functions: content, clinical applications and administrative applications. Both Microsoft and Google Cloud have recently announced new AI platforms designed for healthcare use.

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Does your patient acquisition strategy need a shot in the arm? Maybe it’s time to consider an inbound healthcare marketing strategy to engage with potential healthcare consumers.

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Learn about #HCIC23 sessions on the topic of patient data and personalization.

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It's important for marketers to understand the difference between tactics and strategy.

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YouTube is releasing new assistance to healthcare content creators.

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Digital ad revenues are continuing to increase.

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Learn about how Ochsner Healthcare is using generative AI to assist in patient messaging.

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In a hospital or healthcare setting, video content can provide impactful storytelling. See examples provided.

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Marketers have seen the potential uses for AI in their marketing efforts, but many are proceeding slowly in adopting it.

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Generative AI use in its first two years will outstrip that of both tablets and smartphones in their first two years.

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Repurposing content remains an effective way to increase your content library.

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Over half of US social network users will be millennials and Gen Z by 2027.

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Powerful mobile devices are transforming how we provide care, and we’re ready to reveal some trends and topics we’ll explore at HCIC.

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The majority of US consumers said transparency around the use of personal data was the biggest factor in gaining their trust.

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Check out this list of things that should not be done in marketing operations.

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Although it’s too soon to predict Threads’ eventual success – or failure - here are some things to keep in mind about this new social media platform.

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It’s not easy to keep up digital media trends, but CMOs need to devote an effort to staying on top of them.

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Learn about alternatives to GA4 from Reason One.

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Learn about the advantages of attending HCIC23 in Los Angeles in November from MERGE, the Communications Sponsor for HCIC.

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Career tips that apply to contact center leaders and other healthcare leaders, too.

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