Six industry leaders predict marketing's future.

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We’ve been hearing about the “metaverse” for a while now. But maybe you’re not exactly sure what to make of it. How should brands prepare for it?

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Providing excellent customer service (CX) can be a challenge even when times are good. It is often difficult to interpret customer behavior, because their feedback can be inconsistent and undependable, and even manipulated at times. The COVID-19 pandemic, along with increasing economic uncertainties, has affected customer behavior even more.

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Has AI arrived full force in MarTech? Although its use has advanced over the past few years, is it ready for prime time?

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Read about the upcoming October Backstage Pass Webinar which will focus on the topic of market disrupters from the perspective of consumers/patients and hospitals/healthcare systems.

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As you move your team into marketing for modern health systems, check out these three key takeaways from healthcare leaders so your employees can be ready.

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For the first time, the percentage of streaming viewers surpassed that of broadcast and cable viewers in July of 2022.

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Learn about the new mentorship program being launched by the Healthcare Internet Hall of Fame (HIHOF).

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Data is very important to achieving and maintaining the leading edge among competitors. Assembling a strong team of data analysts is a crucial part of digital transformation.

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Once again, Google has delayed deprecating third-party cookies, citing the need for more time for testing and evaluating Privacy Sandbox solutions.

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Read about the characteristics of Gen Z that can affect the approach to social media marketing for this generation.

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Read about what three health system marketing leaders say about the shakeup of healthcare marketing by social media.

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Gen Z is now the young adult generation. So how does this affect your marketing strategy?

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While consumers want personalized ad experiences, they don’t want their privacy to be compromised.

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Streaming services – both ad-supported and subscription – are providing a ripe environment for advertisers as viewers move to CTV.

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Digital marketers need many skills to succeed, both technical skills and soft skills.

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The new features and functionality of GA4 allow marketers to tell a holistic data story that lends serious insight to the overall digital roadmap.

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Podcasts have become more and more popular over the past few years. A new study looked at trends related to podcast audiences.

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While many organizations have at least begun their transformation to some degree to stay competitive, very few (14%) have transformed sufficiently to be considered digital leaders.

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The COVID-19 pandemic forced healthcare providers to up their game with providing virtual care options. However, a lack of digital health literacy has become an issue with these platforms.

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