2022 was tough for marketers, primarily due to the economy and 2023 may not be any better.

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Is social media dying?

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Learn how one large health system brought its video production capabilities in house, with great success and significant savings.

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Read about how UHS developed a blog strategy that incorporated all 28 of its facilities across multiple locations and states.

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From HCIC22: Houston Methodist describes their marketing journey with TikTok.

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Industry disruptors—retail, tech, and system innovation—are already here, but are health systems positioning to retain market share? Reason One provides information in this article.

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Digital ad spend is expected to comprise almost 72% of total ad spend for 2022. Learn more in this article.

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Is there really a generational divide over emojis in business communications? Read about a survey on the subject.

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Rather than trying to predict what will happen with marketing in 2023, let’s consider some things to remember for next year that should stand the test of time.

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Amazon's latest healthcare venture, Amazon Clinic, is a virtual health service where its customers can choose a telehealth provider from a network of providers.

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Jay Schwedelson was a keynote presenter at the 26th Annual Healthcare Internet Conference (HCIC). Read a summary of his presentation on "What Every Marketer Needs to Know About Email."

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CDPs, CRMs and Data Warehouses as explained by The Hileman Group.

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Six industry leaders predict marketing's future.

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We’ve been hearing about the “metaverse” for a while now. But maybe you’re not exactly sure what to make of it. How should brands prepare for it?

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Providing excellent customer service (CX) can be a challenge even when times are good. It is often difficult to interpret customer behavior, because their feedback can be inconsistent and undependable, and even manipulated at times. The COVID-19 pandemic, along with increasing economic uncertainties, has affected customer behavior even more.

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Has AI arrived full force in MarTech? Although its use has advanced over the past few years, is it ready for prime time?

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Read about the upcoming October Backstage Pass Webinar which will focus on the topic of market disrupters from the perspective of consumers/patients and hospitals/healthcare systems.

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As you move your team into marketing for modern health systems, check out these three key takeaways from healthcare leaders so your employees can be ready.

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For the first time, the percentage of streaming viewers surpassed that of broadcast and cable viewers in July of 2022.

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Learn about the new mentorship program being launched by the Healthcare Internet Hall of Fame (HIHOF).

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