As consumers have started returning to in-person health care, they have also become more comfortable with switching providers.

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Hootsuite's annual report yielded three major trends social media trends, as discussed by Convince & Convert with Hootsuite.

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New data from eMarketer gives us some insight into the digital and social media behavior of adults and Gen Z.

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Three MarTech trends to watch for in 2023.

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What if we could harness real-time human feedback to build a roadmap that meets consumers where they are today, not where they were a few months or years ago?

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Can science help us to develop content that is more engaging for online visitors?

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This article provides basic information about ChatGPT.

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This article is based on a Hello Healthcare podcast interview featuring Chris Dufresne, VP of Digital Products and Marketing Technology at Allina Health, and Alan Tam, Chief Marketing Officer at Actium Health.

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Nominations for the 2023 Class of Inductees into the Healthcare Internet Hall of Fame (HIHOF) are now open. Learn more about HIHOF and how to nominate a deserving individual or organization.

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An analysis of 2022 YouTube content and creators by Think with Google identified three trends that marketers can use for inspiration as they work to bolster their content strategies.

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As the percentage of seniors in the US grows, technology to assist them as they age has become more important. Considering that many seniors want to stay in their own homes as long as possible, the use of technology has become even more relevant.

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With the hoopla surrounding Microsoft’s ChatGPT, the opportunity is growing for AI’s use.

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Even though previous efforts have not panned out, Google continues to investigate personal health records. While the company is not trying to build a stand-alone platform at this time, it is looking into features of personal health records that will appeal to consumers.

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Leaders from two top health systems recently offered their views on their plans to meet upcoming challenges and how their roles have evolved into an essential piece the overall digital strategy of health systems.

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2022 was tough for marketers, primarily due to the economy and 2023 may not be any better.

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Is social media dying?

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Learn how one large health system brought its video production capabilities in house, with great success and significant savings.

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Read about how UHS developed a blog strategy that incorporated all 28 of its facilities across multiple locations and states.

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From HCIC22: Houston Methodist describes their marketing journey with TikTok.

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Industry disruptors—retail, tech, and system innovation—are already here, but are health systems positioning to retain market share? Reason One provides information in this article.

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