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The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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ChatGPT: A Brief Analysis by Convince & Convert
Feb 22, 2023
This article provides basic information about ChatGPT.
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This article is based on a Hello Healthcare podcast interview featuring Chris Dufresne, VP of Digital Products and Marketing Technology at Allina Health, and Alan Tam, Chief Marketing Officer at Actium Health.
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HIHOF Nominations 2023
Jan 27, 2023
Nominations for the 2023 Class of Inductees into the Healthcare Internet Hall of Fame (HIHOF) are now open. Learn more about HIHOF and how to nominate a deserving individual or organization.
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An analysis of 2022 YouTube content and creators by Think with Google identified three trends that marketers can use for inspiration as they work to bolster their content strategies.
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As the percentage of seniors in the US grows, technology to assist them as they age has become more important. Considering that many seniors want to stay in their own homes as long as possible, the use of technology has become even more relevant.
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5 Growing Trends for AI Use
Jan 27, 2023
With the hoopla surrounding Microsoft’s ChatGPT, the opportunity is growing for AI’s use.
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Google Revisits PHR
Dec 14, 2022
Even though previous efforts have not panned out, Google continues to investigate personal health records. While the company is not trying to build a stand-alone platform at this time, it is looking into features of personal health records that will appeal to consumers.
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Leaders from two top health systems recently offered their views on their plans to meet upcoming challenges and how their roles have evolved into an essential piece the overall digital strategy of health systems.
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Uncertainty for CMOs in 2023
Dec 14, 2022
2022 was tough for marketers, primarily due to the economy and 2023 may not be any better.
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Gen Z and Social Media
Dec 14, 2022
Is social media dying?
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Lights, Camera, Action — Learn How Corewell Health Created Its In-House Video Production Unit
Nov 21, 2022
Learn how one large health system brought its video production capabilities in house, with great success and significant savings.
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Managing One Hospital Blog is a Lot of Work, But How About Managing 28? See How UHS Pulls It Off
Nov 21, 2022
Read about how UHS developed a blog strategy that incorporated all 28 of its facilities across multiple locations and states.
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From HCIC22: Houston Methodist describes their marketing journey with TikTok.
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Winning Against Disruptors with Digital: 3 Ways to Create a More Consumer-Centric Website
Nov 18, 2022
Industry disruptors—retail, tech, and system innovation—are already here, but are health systems positioning to retain market share? Reason One provides information in this article.
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US Digital Ad Spend Continues to Increase
Nov 18, 2022
Digital ad spend is expected to comprise almost 72% of total ad spend for 2022. Learn more in this article.
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Is there really a generational divide over emojis in business communications? Read about a survey on the subject.
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Concepts to Keep in Mind for 2023 Marketing Planning
Nov 18, 2022
Rather than trying to predict what will happen with marketing in 2023, let’s consider some things to remember for next year that should stand the test of time.
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Amazon’s Newest Offering: Amazon Clinic
Nov 18, 2022
Amazon's latest healthcare venture, Amazon Clinic, is a virtual health service where its customers can choose a telehealth provider from a network of providers.
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Jay Schwedelson was a keynote presenter at the 26th Annual Healthcare Internet Conference (HCIC). Read a summary of his presentation on "What Every Marketer Needs to Know About Email."
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Explaining the Jargon: What are CDPs, CRMs, and Data Warehouses and When Do You Need Them?
Oct 25, 2022
CDPs, CRMs and Data Warehouses as explained by The Hileman Group.
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