
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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Using ChatGPT for Marketing
Apr 21, 2023
Amidst all the hype, a look at what ChatGPT can really do or not do currently for marketers.
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Who’s Listening to Podcasts in 2023?
Apr 21, 2023
Statistics showing a snapshot of the US podcast listening audience.
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Read about using the right strategies to help move your online presence to a higher level.
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An article from Actium Health, featuring Craig Kartchner from HonorHealth, on some key strategies for implementing an always-on approach in your healthcare marketing and how it can help you stay ahead of the competition.
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Leading marketers share their thoughts on what marketing will look like in 2033.
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Using AI to Optimize Patient Access
Mar 22, 2023
A case study on optimizing patient access at Banner Health, with MedChat.
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Switching Providers Becomes More Common
Mar 22, 2023
As consumers have started returning to in-person health care, they have also become more comfortable with switching providers.
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Hootsuite: Social Media Trends for 2023
Mar 22, 2023
Hootsuite's annual report yielded three major trends social media trends, as discussed by Convince & Convert with Hootsuite.
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New Stats on Adults and Gen Z Using Social Media
Mar 22, 2023
New data from eMarketer gives us some insight into the digital and social media behavior of adults and Gen Z.
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MarTech Trends for 2023
Feb 22, 2023
Three MarTech trends to watch for in 2023.
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Bringing the Human Element to Your Digital Roadmap
Feb 22, 2023
What if we could harness real-time human feedback to build a roadmap that meets consumers where they are today, not where they were a few months or years ago?
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Can science help us to develop content that is more engaging for online visitors?
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ChatGPT: A Brief Analysis by Convince & Convert
Feb 22, 2023
This article provides basic information about ChatGPT.
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This article is based on a Hello Healthcare podcast interview featuring Chris Dufresne, VP of Digital Products and Marketing Technology at Allina Health, and Alan Tam, Chief Marketing Officer at Actium Health.
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HIHOF Nominations 2023
Jan 27, 2023
Nominations for the 2023 Class of Inductees into the Healthcare Internet Hall of Fame (HIHOF) are now open. Learn more about HIHOF and how to nominate a deserving individual or organization.
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An analysis of 2022 YouTube content and creators by Think with Google identified three trends that marketers can use for inspiration as they work to bolster their content strategies.
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As the percentage of seniors in the US grows, technology to assist them as they age has become more important. Considering that many seniors want to stay in their own homes as long as possible, the use of technology has become even more relevant.
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5 Growing Trends for AI Use
Jan 27, 2023
With the hoopla surrounding Microsoft’s ChatGPT, the opportunity is growing for AI’s use.
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Google Revisits PHR
Dec 14, 2022
Even though previous efforts have not panned out, Google continues to investigate personal health records. While the company is not trying to build a stand-alone platform at this time, it is looking into features of personal health records that will appeal to consumers.
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Leaders from two top health systems recently offered their views on their plans to meet upcoming challenges and how their roles have evolved into an essential piece the overall digital strategy of health systems.
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