Data is very important to achieving and maintaining the leading edge among competitors. Assembling a strong team of data analysts is a crucial part of digital transformation.

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Once again, Google has delayed deprecating third-party cookies, citing the need for more time for testing and evaluating Privacy Sandbox solutions.

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Read about the characteristics of Gen Z that can affect the approach to social media marketing for this generation.

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Read about what three health system marketing leaders say about the shakeup of healthcare marketing by social media.

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Gen Z is now the young adult generation. So how does this affect your marketing strategy?

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While consumers want personalized ad experiences, they don’t want their privacy to be compromised.

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Streaming services – both ad-supported and subscription – are providing a ripe environment for advertisers as viewers move to CTV.

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Digital marketers need many skills to succeed, both technical skills and soft skills.

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The new features and functionality of GA4 allow marketers to tell a holistic data story that lends serious insight to the overall digital roadmap.

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Podcasts have become more and more popular over the past few years. A new study looked at trends related to podcast audiences.

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While many organizations have at least begun their transformation to some degree to stay competitive, very few (14%) have transformed sufficiently to be considered digital leaders.

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The COVID-19 pandemic forced healthcare providers to up their game with providing virtual care options. However, a lack of digital health literacy has become an issue with these platforms.

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There is competition looming for smartphones. Where are we headed?

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Is your digital media strategy working effectively for your organization?

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Consumers are increasing their use of digital means, including reviews and star ratings, to find quality care.

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How are marketers responding to the loss of third-party cookies?

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If users are not reading through to the end of an article, engagement may be increased by providing an estimated reading time.

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Most marketers understand they should have a digital-first approach when it comes to TV/video ads, but they often still cling to certain myths regarding linear TV.

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The ongoing competition for telehealth services, which received a big boost during the COVID-19 pandemic, has seen a new alliance develop between Amazon and Teladoc.

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How quickly a brand can scale digital solutions contributes greatly to its success in digital marketing and is a reflection on the brand's digital leadership.

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