The use of generative AI in healthcare has come under scrutiny, and ethical questions are being raised.

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Google Ads will soon offer generative AI tools for its advertisers, according to an announcement earlier this year.

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Consumers have high expectations for healthcare experiences and they are willing to go where they can have their expectations met. Read about 5 consumer expectations affecting healthcare providers.

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Marketers who increased spending as a part of their contingency plan were more than two times more likely to see profit growth year over year than those who either decreased spending or made no change in spending.

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Where should social media fit into your organizational structure?

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With third-party cookies going away, many marketers are moving to attention metrics as a better way to measure interactions with video ads.

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Almost half (45%) of all YouTube viewing now occurs on TV screens. And ad spend on YouTube is also increasing.

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Read about five areas that will play a big part in the evolution and growth of marketing content over the next 10 years.

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Amidst all the hype, a look at what ChatGPT can really do or not do currently for marketers.

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Statistics showing a snapshot of the US podcast listening audience.

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Read about using the right strategies to help move your online presence to a higher level.

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An article from Actium Health, featuring Craig Kartchner from HonorHealth, on some key strategies for implementing an always-on approach in your healthcare marketing and how it can help you stay ahead of the competition.

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Leading marketers share their thoughts on what marketing will look like in 2033.

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A case study on optimizing patient access at Banner Health, with MedChat.

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As consumers have started returning to in-person health care, they have also become more comfortable with switching providers.

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Hootsuite's annual report yielded three major trends social media trends, as discussed by Convince & Convert with Hootsuite.

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New data from eMarketer gives us some insight into the digital and social media behavior of adults and Gen Z.

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Three MarTech trends to watch for in 2023.

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What if we could harness real-time human feedback to build a roadmap that meets consumers where they are today, not where they were a few months or years ago?

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Can science help us to develop content that is more engaging for online visitors?

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