The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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Willis-Knight Health System developed a text messaging campaign to boost COVID-19 vaccine awareness.
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Modernizing your call center can improve patient experience and engagement.
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Telephone nurse triage managers discuss skills and requirements for telephone triage nurses.
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An update on a previous article about Stericycle Communication Solutions' healthcare call center from 2016.
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Learn about various tactics to market your organization's telemedicine program on your website.
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Harnessing UCC to Innovate the Customer Experience and Evolve Healthcare Contact Centers For 2021 and Beyond
Mar 4, 2021
Using Unified Communications and Collaboration (UCC) technologies to improve the contact center.
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How one major health system improved appointment scheduling using a chatbot.
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How Texas Children's Hospital improved call quality at their Customer Care Contact Center.
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New or Emerging Functionality Available on Websites and Why It Matters to Healthcare Call Centers
Mar 4, 2021
Read about changes in healthcare websites, including increased online scheduling, based on data from the 5th Annual State of Digital Marketing in Healthcare Report from Greystone.Net and Klein & Partners.
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Updated Medicare coverage for telehealth services as of November 2020.
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ChristianaCare's process for returning to work during the COVID-19 pandemic.
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Contact Centres: AI Leading the Change
Mar 3, 2021
Using artificial intelligence (AI) in call/contact centers.
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Creating Sincere Enthusiasm in Your Call Center
Mar 3, 2021
Building a positive workplace culture in your call/contact center.
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Banner Health leveraged its existing LVM software to improve customer service.
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Obtaining permission to record calls from call centers.
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A discussion of the patient transfer process during the COVID-19 pandemic, specifically addressing the call center function.
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Results of a survey of consumers in Seattle, Chicago and Minneapolis about use of telemedicine services during the first few months of COVID-19.
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Reducing The Time for a Triage Call and Simplify Specialty Scheduling– Big Areas of Focus for Keona Health
Mar 3, 2021
Keona Health has developed an automated telephone triage product that can improve time to appointment.
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It’s Time to Rethink Traditional Call Center Models, With The Implementation of Conversational Chatbots
Mar 3, 2021
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Learn about using conversational chatbots to combat unknown caller number rejects.
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The Patient Access Score™ is an automated formula used to determine patient access success.
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