The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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Social Media Trends for 2021
Feb 17, 2021
A summary of social media trends to look for in 2021.
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Read about the wrong and right things to do with Google Analytics.
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5 Customer Service Tips for Brands on Twitter
Feb 17, 2021
Read about tips for enhancing customer service via Twitter.
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In this article from Reason One, read about building trust with SEO.
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This article from Coffey Communications discusses planning for COVID-19 vaccine distribution.
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Making the Most of Podcasts
Jan 21, 2021
Podcasting has increased in popularity during the global pandemic. Learn how to make the most of podcasting at your organization.
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Propelling the “New Normal” Forward in Healthcare
Jan 21, 2021
Read thoughts from a healthcare leader on how healthcare should continue the momentum of the changes and innovations made during the global pandemic.
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Mobile ad spend increased in 2020 as mobile engagement increased during the global pandemic.
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Read about Content as a Service in this sponsored article from Reason One.
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Providing an accessible online experience is more important now as more people are online during the COVID-19 pandemic.
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Read about patient perceptions of telemedicine.
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Medical Care Via Text Message from UW Medicine
Dec 15, 2020
UW Medicine in Seattle has developed a text messaging program to deliver virtual care.
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Two-Minute Read: Tidbits and Takeaways from #HCIC20
Nov 20, 2020
A brief summary of HCIC@Home.
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This article from Podium describes methods to increase patient reviews for your healthcare facility.
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Three Trends Impacting Patient Acquisition During COVID-19 from Yext.
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A First-Timer’s Perspective on HCIC@Home
Nov 20, 2020
A review from a first-time attendee at HCIC@Home, held Nov. 16-18, 2020.
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Here's an update about how Core Web Vitals can affect your SEO in 2021.
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New IT Roles in Health Systems for 2020 and Beyond
Oct 24, 2020
The viral pandemic has created myriad changes in all parts of life. Healthcare IT departments have not been immune. The pandemic brought about a shuffling of priorities and functions at many organizations.
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5 MarTech Trends for This Decade
Oct 24, 2020
In a recent keynote presentation at the MarTech conference in October, Scott Brinker identified five trends that he says will define the rest of this decade.
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Mobile App Use by Adults in 2020
Oct 24, 2020
US adults continue to increase the amount of time they spend on mobile devices.
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