
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
-
Halo: Amazon’s Wearable Health Tracker
Sep 21, 2020
For the past few years, retail giant Amazon has been making quiet forays into the healthcare field. Amazon’s latest healthcare venture involves a health tracking device, similar to Fitbit and Apple wearable devices.
Full story -
Over the years, healthcare organizations have discovered that they might not be as in control of their data and their story as they once imagined. Read about an approach to this issue from Doctor.com.
Full story -
If your organization uses Local Service Ads with Google My Business (GMB), you may have already heard of Google Guaranteed. Recently GMB announced a new feature – a “Google Guaranteed” certification, which appears on the profile of a business on Google.
Full story -
4 Ways to Get Ready for Transparency Rule in 2021
Aug 24, 2020
Here are 4 ways your organization can prepare for CMS price transparency coming in January 2021.
Full story -
Healthcare Digital Transformation’s “Giant Red Flag”
Aug 24, 2020
Despite the huge leaps healthcare has made towards digital transformation, there is one thing we just can’t seem to shake – at least, not completely.
Full story -
Living with and managing a serious condition like diabetes or cancer is difficult for patients of any age. For children and their parents, it can be especially daunting. To help pediatric patients and their parents cope with their situation, Seattle Children’s Hospital has spent the past several years developing and implementing an mHealth solution.
Full story -
Digital out-of-home advertising spend is rising and looks to continue to rise over the next few years.
Full story -
In its recent Digital Health Technology Vision 2020 report, Accenture found 5 trends that, while present prior to COVID-19, have become more prevalent since the pandemic began.
Full story -
In this sponsored article from Doctor.com, Andy Kennedy discusses the 5 pillars that hospitals must look to for continuing and building their telemedicine presence.
Full story -
We are excited to announce the inaugural Contact Experience Conference (CEC), created for healthcare leaders with roles in call centers, contact centers, virtual care and customer service to learn “best practices” through forward-thinking sessions and networking opportunities.
Full story -
Genny Gordon at Kyruus discusses 5 ways of building upon your virtual care strategy and further integrating virtual care visits into your digital front door.
Full story -
New Update from Google: Core Web Vitals
Jul 20, 2020
Google has recently introduced some new features for ranking web pages. Along with existing features, the Core Web Vitals will be used to assess user experience quality for web pages and rank the pages according to the experience quality.
Full story -
4 New Attributes from Google My Business
Jul 20, 2020
Read about new Google My Business attributes that can affect your marketing plan.
Full story -
Don’t Make These 6 Mistakes with Facebook Ads
Jul 20, 2020
Facebook ads can be effective towards meeting your marketing goals. However, making what seems to be small mistakes can eat up your ad budget very quickly with minimal results.
Full story -
Twitter Losing Ground to Instagram as a News Source
Jul 20, 2020
A recent survey from Reuters found that Instagram has become almost as popular as a news source as Twitter. Specifically, younger people are more apt to get their news from Instagram.
Full story -
24 Years ... And Still Going Strong!
Jul 14, 2020
Greystone.Net is celebrating its 24th anniversary! Read about our thoughts on the occasion.
Full story -
Read how the COVID-19 pandemic has helped to thrust telehealth forward for healthcare provision.
Full story -
Another COVID-19 Consequence: Increased Voice Calls
Jun 18, 2020
The global coronavirus pandemic has disrupted pretty much everything in our daily lives. One somewhat unexpected disruption has been the increase in voice calls via landlines, mobile phones and Wi-Fi.
Full story -
Patient Acquisition in the Aftermath of COVID-19
Jun 18, 2020
As restrictions are eased, allowing businesses and other venues to reopen in the wake of the coronavirus pandemic, hospitals and health systems are looking at ways to bring people back to their facilities.
Full story -
Social Media in 2020: Research Results
Jun 18, 2020
Read results from the longest-running digital media consumer behavior survey and gain insights into social media growth for 2020.
Full story