Twitter has looked at changes in topics and conversation shifts during the COVID-19 pandemic, which can bring insight to your marketing efforts moving forward in the near future.

Full story

The results from Wave 2 of the survey on the effects of the COVID-19 pandemic on healthcare marketing and marketers were recently released. This survey illustrates how healthcare marketing is changing and evolving in the face of the viral pandemic.

Full story

What can we expect for AI use in healthcare in the future? Here are some predictions from six chief innovation and digital hospital executives from US hospitals and health systems.

Full story

A new program at the University of Maryland is poised to provide social data that can impact healthcare, government and policy.

Full story

For the past few years, retail giant Amazon has been making quiet forays into the healthcare field. Amazon’s latest healthcare venture involves a health tracking device, similar to Fitbit and Apple wearable devices.

Full story

Over the years, healthcare organizations have discovered that they might not be as in control of their data and their story as they once imagined. Read about an approach to this issue from Doctor.com.

Full story

If your organization uses Local Service Ads with Google My Business (GMB), you may have already heard of Google Guaranteed. Recently GMB announced a new feature – a “Google Guaranteed” certification, which appears on the profile of a business on Google.

Full story

Here are 4 ways your organization can prepare for CMS price transparency coming in January 2021.

Full story

Despite the huge leaps healthcare has made towards digital transformation, there is one thing we just can’t seem to shake – at least, not completely.

Full story

Living with and managing a serious condition like diabetes or cancer is difficult for patients of any age. For children and their parents, it can be especially daunting. To help pediatric patients and their parents cope with their situation, Seattle Children’s Hospital has spent the past several years developing and implementing an mHealth solution.

Full story

Digital out-of-home advertising spend is rising and looks to continue to rise over the next few years.

Full story

In its recent Digital Health Technology Vision 2020 report, Accenture found 5 trends that, while present prior to COVID-19, have become more prevalent since the pandemic began.

Full story

In this sponsored article from Doctor.com, Andy Kennedy discusses the 5 pillars that hospitals must look to for continuing and building their telemedicine presence.

Full story

We are excited to announce the inaugural Contact Experience Conference (CEC), created for healthcare leaders with roles in call centers, contact centers, virtual care and customer service to learn “best practices” through forward-thinking sessions and networking opportunities.

Full story

Genny Gordon at Kyruus discusses 5 ways of building upon your virtual care strategy and further integrating virtual care visits into your digital front door.

Full story

Google has recently introduced some new features for ranking web pages. Along with existing features, the Core Web Vitals will be used to assess user experience quality for web pages and rank the pages according to the experience quality.

Full story

Read about new Google My Business attributes that can affect your marketing plan.

Full story

Facebook ads can be effective towards meeting your marketing goals. However, making what seems to be small mistakes can eat up your ad budget very quickly with minimal results.

Full story

A recent survey from Reuters found that Instagram has become almost as popular as a news source as Twitter. Specifically, younger people are more apt to get their news from Instagram.

Full story

Greystone.Net is celebrating its 24th anniversary! Read about our thoughts on the occasion.

Full story