
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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Read about Content as a Service in this sponsored article from Reason One.
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Providing an accessible online experience is more important now as more people are online during the COVID-19 pandemic.
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Read about patient perceptions of telemedicine.
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Medical Care Via Text Message from UW Medicine
Dec 15, 2020
UW Medicine in Seattle has developed a text messaging program to deliver virtual care.
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Two-Minute Read: Tidbits and Takeaways from #HCIC20
Nov 20, 2020
A brief summary of HCIC@Home.
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This article from Podium describes methods to increase patient reviews for your healthcare facility.
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Three Trends Impacting Patient Acquisition During COVID-19 from Yext.
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A First-Timer’s Perspective on HCIC@Home
Nov 20, 2020
A review from a first-time attendee at HCIC@Home, held Nov. 16-18, 2020.
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Here's an update about how Core Web Vitals can affect your SEO in 2021.
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New IT Roles in Health Systems for 2020 and Beyond
Oct 24, 2020
The viral pandemic has created myriad changes in all parts of life. Healthcare IT departments have not been immune. The pandemic brought about a shuffling of priorities and functions at many organizations.
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5 MarTech Trends for This Decade
Oct 24, 2020
In a recent keynote presentation at the MarTech conference in October, Scott Brinker identified five trends that he says will define the rest of this decade.
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Mobile App Use by Adults in 2020
Oct 24, 2020
US adults continue to increase the amount of time they spend on mobile devices.
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Key COVID-19 Trends from Twitter
Oct 24, 2020
Twitter has looked at changes in topics and conversation shifts during the COVID-19 pandemic, which can bring insight to your marketing efforts moving forward in the near future.
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The results from Wave 2 of the survey on the effects of the COVID-19 pandemic on healthcare marketing and marketers were recently released. This survey illustrates how healthcare marketing is changing and evolving in the face of the viral pandemic.
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6 Hospital Innovators Discuss the Future of AI
Sep 21, 2020
What can we expect for AI use in healthcare in the future? Here are some predictions from six chief innovation and digital hospital executives from US hospitals and health systems.
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A new program at the University of Maryland is poised to provide social data that can impact healthcare, government and policy.
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Halo: Amazon’s Wearable Health Tracker
Sep 21, 2020
For the past few years, retail giant Amazon has been making quiet forays into the healthcare field. Amazon’s latest healthcare venture involves a health tracking device, similar to Fitbit and Apple wearable devices.
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Over the years, healthcare organizations have discovered that they might not be as in control of their data and their story as they once imagined. Read about an approach to this issue from Doctor.com.
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If your organization uses Local Service Ads with Google My Business (GMB), you may have already heard of Google Guaranteed. Recently GMB announced a new feature – a “Google Guaranteed” certification, which appears on the profile of a business on Google.
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4 Ways to Get Ready for Transparency Rule in 2021
Aug 24, 2020
Here are 4 ways your organization can prepare for CMS price transparency coming in January 2021.
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