Google recently announced that advertisers will be required to provide documentation of user identity and geographical location.

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A few months into the coronavirus pandemic, one thing is clear: COVID-19 has wreaked havoc on the economy, and healthcare has taken a big hit in the pocketbook. Once the worst of the pandemic has passed, what will marketing look like?

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With all the changes that have come about during the coronavirus pandemic, it’s clear that marketing will be changing, and in fact, has already begun to change. It’s time to think about your marketing strategy moving forward.

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If you haven’t adapted your SEO strategy to accommodate voice search, you are behind the curve and will only get further behind as voice interactions become more frequent and complex.

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As part of a survey conducted in early April, 2020, Greystone.Net asked how marketers themselves were affected by the COVID-19 pandemic. Survey respondents also replied to questions about how their work has changed

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Healthcare marketers reveal how their workloads have changed in the first few weeks of the COVID-19 pandemic, from a new survey by Greystone.Net.

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As we have so keenly become aware during these past six weeks or so, health systems periodically have to reorganize their marketing and web teams and shuffle responsibilities. Read more to learn how teams can become nimble and flexible.

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Most marketers know the importance of content marketing. But while marketers put a lot of time and effort into creating content and the details of campaigns, they don’t always give as much thought to the entire content marketing operation.

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For some time now, video has been the most consumed content type on social media. During the stay-at-home measures put in place during the COVID-19 pandemic, video content has become even more popular. To enable increased audience building, Facebook has added new video features for creators.

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Marketing is a challenging profession during good times. In times of crisis, as in the current COVID-19 pandemic, “challenging” is an understatement. While we depend on marketing automation tools to lighten the load and improve efficiency on a regular basis, are they up to the work of handling a rapidly changing critical situation?

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Right to privacy vs. public health concerns: This is becoming more of an issue during the global response to the COVID-19 pandemic. Are efforts to help understand and prevent spread of the disease overstepping individual privacy?

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People are accustomed to receiving personalized, consumer-friendly from other industries, so they also expect it from healthcare. But if resources are in short supply, how can more personalized service be provided?

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Are you informing your web visitors about COVID-19 in a way that instills confidence and comfort — instead of adding on to their anxiety? We talked to a few UX design experts and uncovered some great examples of hospital websites that are calmly and creatively sharing COVID-19 information.

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Information for using your healthcare organization's call center during COVID-19.

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On #ThrowbackThursday, let's take a look back at Twitter's use in healthcare over the years.

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You probably already know that you need to be measuring your website’s performance. But you may not realize how easy — and inexpensive — it can be to do so.

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A summary of one health system's COVID-19 response at Ground Zero.

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Alexa can now provide drug information to patients and providers.

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Older adults in the US are typically slower to adopt newer technologies than their younger counterparts. However, a survey from December 2019 found that Americans 50 years and older are increasing their use of these devices.

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Artificial intelligence (AI) is becoming an important emerging technology in many industries. Although marketers talk a lot about AI, how prevalent is its use in the industry?

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