Are you informing your web visitors about COVID-19 in a way that instills confidence and comfort — instead of adding on to their anxiety? We talked to a few UX design experts and uncovered some great examples of hospital websites that are calmly and creatively sharing COVID-19 information.

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Information for using your healthcare organization's call center during COVID-19.

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On #ThrowbackThursday, let's take a look back at Twitter's use in healthcare over the years.

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You probably already know that you need to be measuring your website’s performance. But you may not realize how easy — and inexpensive — it can be to do so.

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A summary of one health system's COVID-19 response at Ground Zero.

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Alexa can now provide drug information to patients and providers.

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Older adults in the US are typically slower to adopt newer technologies than their younger counterparts. However, a survey from December 2019 found that Americans 50 years and older are increasing their use of these devices.

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Artificial intelligence (AI) is becoming an important emerging technology in many industries. Although marketers talk a lot about AI, how prevalent is its use in the industry?

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Analysis from a benchmarking report from Contentsquare.

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Read about some 2020 healthcare marketing trends that you may not have read about before.

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Read how Virtua Health boosted its image as a competitive, regional player with a focused vision on being the trusted choice for personalized healthcare and wellness by actively listening to what patients thought of their website with gSight's suite of digital improvement tools.

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Web developers will need to be aware of updated guidelines from Google. The recent update of Google’s guidelines for mobile-first indexing includes new guidelines for several areas.

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Every organization strives to provide an excellent customer experience because they realize the impact CX has on the bottom line. Huge amounts of data are available to guide CX efforts and technology can help to facilitate the delivery of a positive experience. Yet, surveys show that the experience marketers think is being delivered is not the same as what customers say it is.

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There has been a lot of attention focused on millennials over the past few years, but Gen Z is moving into the picture as they start to reach adulthood. How this group consumes video content is important for marketers to consider.

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Mobile runs the digital world these days. What should marketers be looking for in 2020 mobile trends?

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In this #ThrowbackThursday article, we take a look at the difference 10 years have made in hospital website mobile strategy.

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Podcasts have become a popular vehicle for delivering content for brands, individuals and others. They’re relatively easy and inexpensive to create and disseminate. Podcasts have also become a vehicle for marketing messages and ads.

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While most age groups read online reviews to one extent or another, millennials spend the most time reading reviews.

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If you’re responsible for your organization’s social media strategy, how do you keep your social strategy relevant? And how do you maintain your mental health?

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As voice technology becomes more mainstream, organizations -- including healthcare -- are looking for ways to incorporate the technology into their operations and marketing strategies.

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