According to a 2016 Harris Poll, only 16% of consumers think health insurance companies put people before profits. That's a trust issue. This sponsored article from Coffey Communications discusses using content to build trust.

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Each year, more and more people “cut the cord” and turn to streaming video entertainment, making traditional live TV advertising much less effective. How can marketers reach the cord cutters?

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Since Amazon purchased Pill Pack in 2018 and obtained HIPAA compliance for its Alexa voice device in 2019, it’s no surprise that the online retail giant has now moved further into the healthcare space with the development of an Alexa skill that reminds people to take their medications.

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A discussion about updating the sales funnel model to a flywheel model.

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The California Consumer Privacy Act (CCPA) has just gone into effect. Should healthcare marketers be worried?

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TV ad spending is on the decline as millions cut the cord each year.

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Marketing's traditional 4Ps have been updated to reflect today's marketing environment.

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Facebook has launched a new tool that provides reminders about various healthcare tests and screenings and offers connections to local providers of testing/screening services.

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Consumerism has become a trendy topic in healthcare. In fact, a recent survey found that consumerism is one of three major trends in healthcare, along with how patient data creates opportunities and consumer attitudes about sharing health data.

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How Cleveland Clinic focuses their health content on the needs of patients, not internal politics.

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Tips from Google on how to get healthcare information to patients at the point of need.

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How Henry Ford Health System used Marie Kondo's tidying process to clean up their social media content.

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How Arkansas Children's Health System changed leadership and marketing strategy.

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A summary of a session presented at HCIC19 by Drew Diskin (Virtua Health) and Melinda McDonald (Greystone.Net) titled "Daring to Put Data at Decision Points."

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A summary of a session from HCIC19 titled "Delivering on the Promise of an Empowered Digital Experience," presented by Jeremy Rogers (IU Health) and Brian Gresh (Loyal).

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Learn how HCIC19 can help you find answers to your healthcare CRM questions.

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Healthcare marketers can all agree the patient journey concept dominated a lot of conversation in 2018 and 2019. There’s no denying this theme was effective in forcing healthcare marketers to think differently about how patients interact with them online. But – once marketers know the patient journey has changed, what’s next? ReachLocal discusses today's patient journey.

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Search engine optimization (SEO) is a worthwhile investment for your healthcare organization. But choosing an agency to help you with SEO can be challenging. This article from Coffey Communications walks you through what to expect from an SEO agency.

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With the exceptions of Snapchat and Instagram, millennials and Gen Z are moving away from the major social media platforms.

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The senior population could definitely benefit from improved access to health care that comes from telehealth options, yet this group has not yet embraced telehealth. A poll from the University of Michigan found that seniors still prefer in-person visits with their care providers.

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