In this informative and highly-entertaining keynote session, Larry Bailin - author and CEO of Single Throw Digital Marketing – illustrated how “average” marketing is “average masquerading as acceptable.” Average results are for average businesses. Average results won’t beat the competitors. Average marketing won’t get you more customers and pati

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You’ve spent a lot of time, effort and resources redesigning your hospital Website. You’ve launched the new site and it looks awesome. However, when you look at the metrics, they’re not as impressive as you had hoped. What went wrong? If you didn’t conduct a hospital Website usability testing prior to launching the new site, now is a good time t

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In today’s technology-centered era, it is easy to lose focus on a well-functioning call center. But to ensure your call center remains fresh and relevant and drives caller and patient satisfaction, consider: Explaining and teaching with a human touch: Video is everywhere these days – including the call center. Video makes face-to-face conta

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In 2015, the stats showed that 54% of all Web searches are done on a mobile device. This means that building a search engine strategy solely focused on your primary Website traffic is not relevant to most of your online traffic! At Greystone, we see that the healthcare digital space has caught onto the importance of Website SEO and the necessity

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Those of us involved in healthcare marketing are very aware that February is Heart Month, and that today is Go Red for Women Day. Every year we plan various heart-related campaigns for our heart services. But seriously – what’s the big deal about women and wearing red?

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Happy New Year! This is such a positive time of year! We are all hopeful about the possibilities that the New Year brings and insistent that this will be the year that our resolutions are kept. Reading more, eating healthier, volunteering, etc. - we frequently think of ways to make our lives happier, fuller and easier. The New Year also makes

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As we glide through the final days of 2015 (we hope you are gliding rather than stumbling), it’s not too late to think about what’s on tap for 2016 as we plan for the soon-to-arrive new year. For the past few months, many articles have been written with predictions of the hottest marketing trends for 2016. Here are a few to consider. Search/S

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Now that the 19th Annual Healthcare Internet Conference has concluded, we’ve been looking back over the conference to assess how well it went. All of us at Greystone have quite a few HCICs under our belts, so we thought it would be nice to hear what our newest staff member, Megan Wellborn, had to say about her first experience at HCIC. Megan joined

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On Wednesday afternoon, the 19th Annual Healthcare Internet Conference concluded. What a great 4 days it was! We hope you all have had safe travels, whether you returned home after the conference or took some time for vacation before heading home. Now that we're back home, with our bags (mostly) unpacked, it's time to reflect on the past few day

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In the previous two installments of this blog series, we looked at where call centers began and how they have evolved up until the present time, as well as at some predictions about the call center of the future. In this last installment, we’ll discuss some new uses for the call center. Healthcare has undergone tremendous change over the past se

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The 19th Annual Healthcare Conference will be here before you know it! As we head into mid-September, it’s time to finalize plans for your trip to Orlando in early November. Seriously. It’s less than 2 months away! It goes without saying that the educational and networking opportunities at HCIC are our prime reasons for attendance. But “all work

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For some time now, there have been rumors of the demise of the healthcare call center.   In fact, 15 years ago, CRM Magazine published an article titled “Death of the Call Center,” in which it proclaimed, “The call center as we know it is dead.” Since that time, other articles with similarly-morbid titles have been written about the “deat

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Among the highlights of the Healthcare Internet Conference each year are the keynote presentations. The 19th Annual HCIC will be no exception, with an outstanding lineup of speakers! We are pleased to introduce the Keynote speakers for 2015: Warner L. Thomas, President and CEO, Ochsner Health System. Warner will kick off the HCIC on Mond

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Megan came to Greystone from The Kendal Corporation, a not for profit chain of CCRC Retirements Communities, where she gained experience in healthcare focused marketing. While at Kendal, Megan worked in all capacities of the Sales and Marketing department from building custom reports to relationship-based sales. Megan graduated from Wofford College

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A new online article from The Next Web discusses features that are sure to be found in upcoming versions of CRM systems. It talks about some really cool features -- like holograms, augmented reality, huge data and virtual assistants -- all becoming a part of the CRM system of the near future.   Is your organization ready for this leap? O

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Recently, there has been an Xfinity ad for broadband Internet service playing on a local radio station, in which a woman bemoans the lack of Internet bandwidth in her home because there are so many connected devices being used. “I think even the coffee maker is online,” she wails. At first, that line made me shake my head just a bit. Seriously?

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As April comes to an end, it’s somehow shocking to realize that 2015 is almost one-third over. So...how are you progressing with that 2015 editorial calendar? You swore you’d get back on track after the winter holidays, yet Easter has come and gone and it won’t be long until Memorial Day and the end of the school year. Staying on track with the

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Since 2011, the Healthcare Internet Hall of Fame (HIHOF) has honored the “best of the best” in our industry. Individuals, organizations, and products have all received recognition from HIHOF. The inductees each year are chosen by a Board of Judges, comprised of a select group of individuals who are chosen to serve two-year terms and are responsi

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It’s getting late in December as we slide down the fast track to 2015. Thanksgiving, Christmas, New Year’s Day – they all fly by so quickly! Along with everything else you’re doing to wind down 2014, you should take a few minutes to consider your social marketing strategy for 2015. Even if you have a social media plan in place, it’s a good idea

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In parts 1 & 2 of this blog series, we discussed the potential merging of the roles of the CMO and CIO into a Chief Digital Officer (CDO) role and the factors driving this change. Let’s now look at strategies a CMO can use to accommodate a changing role. As digital technology continues to advance and improve, it’s imperative for the CMO to s

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