Mary Meeker recently released her 2018 Internet Trends report. Here are some highlights from that report.

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In a recent meeting with a group of tech journalists, Instagram went into specific detail about its algorithm—how their system works and how users benefit.

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The latest in digital technology is on display at the brand-new Hassenfeld Children’s Hospital-34th Street in New York City. The new hospital is part of NYU Langone Health.

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At the recent Healthcare Marketing & Physician Strategies Summit in Salt Lake City, Kathy Divis, President, Greystone.Net, and Kelly Faley, Vice President, Web Strategies & Customer Contact Centers at Sharp Healthcare, spoke about the importance of MarTech to the next generation marketing operation.

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Your organization’s online reputation matters. A lot. If you are trying to make the argument in favor of improving your online reputation efforts, here are some statistics from inboundMd to help you out.

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If your organization has been using social media for any length of time, you are probably aware of most of the “do’s and don’t’s” for these platforms. But regardless of how well you think you’re doing, are you making any of these mistakes?

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Marketers are continuing to shift ad spend to digital video, according to a new survey from IAB (Interactive Advertising Bureau). And social media platforms stand to benefit from this shift. The IAB survey was completed in March 2018 by 350 brand marketers and media buyers who spend at least $1M annually on media advertising.

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Have you noticed a flurry of emails lately notifying you of updated privacy policies from pretty much every organization you’ve even remotely thought about doing business with? If so, you’re seeing one of the effects of the implementation of GDPR.

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For decades, marketing copywriters performed in “push mode” – writing copy for one-way messaging that was delivered via mass media such as newspapers, magazines, TV and radio. With the advent of the internet, marketing is now a two-way affair, with consumers having the ability to respond directly to marketers/brands.

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For healthcare marketers, a primary concern is marketing your physicians to bring in more patients. The online physician directory is probably the most important tool for this strategy. Are you inadvertently sabotaging your directory?

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It’s hard to believe, but as May arrives, it signals that we are one-third of the way through 2018. As we near the halfway point of the year, it’s time to pause for a mid-year marketing checkup to ensure that your current marketing strategy is effective.

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A three-year trend of social driving traffic to websites has been reversed, according to a report from Shareaholic. It appears that Facebook’s recent troubles have played a hand in that reversal.

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According to a January 2018 survey from Pew Research Center, the most-used social networks by adults overall in the US are YouTube and Facebook. However, when the results are broken down by age group, there are differences.

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Have you ever wanted to save a tweet for future reference, yet save it privately without letting all of Twitter know? Twitter has just rolled out a new “bookmark” function that allows you to do just that.

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There was a time when a TV and DVD player was sufficient to keep most pediatric patients occupied during a hospital admission. And the devices could be used for educational purposes as well. But a couple of years ago, Phoenix Children’s Hospital realized that in 2018, TVs and DVDs are old school, and streaming is king.

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A report presented at the recent HIMSS18 meeting in Las Vegas reveals that the artificial intelligence (AI) market in healthcare will reach $6.6 billion by 2021.

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Patient and caregiver stories are useful to help other patients, caregivers and providers understand the experiences a patient goes through during a healthcare episode. With its “Experts by Experience” social media series, the Mayo Clinic has upped the stakes for patient stories significantly

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Most people think of video platforms when they think of telemedicine visits with healthcare providers. But one provider has found that chat is easier and just as effective.

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If changes are made this year to FAA regulations regarding GPS-guided drones, the use of these aerial vehicles in various healthcare applications may rapidly increase.

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Ever since the University of Utah Health system paved the way with online physician reviews several years ago, more hospitals and health systems have seen the value of such a transparency effort and have initiated their own online reviews.

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