
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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New Webinar on Scorecards for eHealth Initiatives
Apr 28, 2013
It's hard to believe it is almost May, but I am looking forward to our first Webinar of 2013 later this month. It features Stephanie Cannon, Director of Web Communication & eBusiness for Nationwide Children's Hospital talking about Scorecards for eHealth initiatives. Developing Interactive Scorecards That Make Sense to Your "C-Suite" Wednesda
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As we’ve covered briefly in our GreyMatters e-newsletter over the last few months, the era of Big Data is upon us. Have you wondered where marketers stand on the Big Data topic? While not healthcare specific, some answers to those questions are available. Recently, the CMO Council and SAS published results of their cross-industry survey of world
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The "Post PC Revolution"
Mar 20, 2013
The future is here. Those hand-held devices that have been wished for, written about for decades and portrayed in movies and on TV (think Star Trek, for example) are here. And not only are they here, they’re usurping the PC in rapid order. MoovWeb recently released a Post-PC Infographic that describes a so-called “Post-PC Revolution,” which has
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What is a Marketer's Role in Big Data?
Feb 13, 2013
We all know that Big Data is a hot topic. In fact, according to Reuters, Big Data will grow by 45% annually to reach a $25b industry by 2015. And, it's a hot topic in healthcare too; although the focus of many articles on the topic tend to center around the use of data to improve care or disease management, and rightly so. By using data to track
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The Fortune 100 Best Companies to Work For® list published recently. A number of healthcare provider organizations made the list and congratulations to them! But this isn’t about them; it’s about your organization and thinking about it in relation to those 100 organizations. Great Places to Work® studies the inner workings of workplaces around the
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Don’t Forget to Vote! Best-In-Class Awards
Sep 11, 2012
I know, I know ... you're hearing a lot about voting these days, but here's a little different take on the subject. Voting is now open for the 2012 Greystone.Net and Krames StayWell 2012 Best-In-Class Awards. The finalists have been announced in eleven categories, and you can have a say in who the winners will be. Between now and September 28, 2012
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Are You Mobile Ready?
May 14, 2012
In about four weeks, a group of us will gather in Atlanta to review the "state of mobile" in healthcare and discuss how hospitals and healthcare are, or should be, preparing for and using mobile. It seems certain that a mobile revolution is coming. There are nearly 6b mobile devices worldwide and recently Morgan Stanley estimated that mobile Web
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Two days just wasn’t enough time to cover the number of compelling and thought provoking topics the OpenSpace group brought to the table. One big take away for me was recognizing the pace at which our industry is maturing. Whether you support a stand-alone hospital, health system or academic medical center, there is no shortage of Web initiatives.
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Cheat Sheet: How to Be Selected as a Speaker at HCIC
Apr 18, 2012
It's hard to believe, but the process of locking down the program for the 16th Annual Healthcare Internet Conference is upon us. In the next 4-6 weeks the program will be set, the brochure will go out, and registration will begin. And we are already collecting speaker proposals -- the call for speakers ends on April 27th. So, if you have been think
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The "Viral Value" of Facebook
Feb 21, 2012
I find myself shm (shaking my head) at hospital executives - even some marketing professionals - who time and again dismiss the value of a Facebook strategy. Sure, I know all the "cons" and all the challenges of developing a robust Facebook approach, but there is one absolute truth about Facebook: it has viral value. In fact, a recent Pew Interne
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Oops! I Think We Picked the Wrong CMS!!
Feb 3, 2012
There are two gigantic decisions hospitals make that have the greatest impact on the future success of their Web endeavors. One is picking the right personnel to lead the Web effort and the other is picking the right content management system (CMS). In a future blog, I will talk more about picking the right people, but today, as I sit in the air
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Last week, I was on site at a client’s, conducting the final meeting of a planning engagement. As we discussed the next course of action, I began thinking about the dramatic increase in healthcare organizations’ Web needs over the past five years since I have been part of the Greystone team. I was reminded of just how far the industry has come in t
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Graphic Design Trends for the New Year
Jan 24, 2012
The beginning of a new year is always a good time for new inspiration. As a graphic designer, I’m always trying to keep up on the latest and hottest trends and while I don't have a crystal ball, I do see some recurring trends that have the potential of being the big design focus in 2012 based on the industry: Big Vector Art Large, illustration
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Mobile, Strategy and Cars - Oh My!
Jan 13, 2012
The North America International Auto Show kicked off in Detroit this week with industry and press events, opening to the public this weekend. You might be wondering with that has to do with healthcare, mobile or strategy. Well – there’s a lot to learn from an event like this. It’s a venue for the auto manufacturers to showcase their products and co
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Thanks … and giving
Nov 23, 2011
Especially at this time of year, especially after an action-packed Healthcare Internet Conference, especially as I am about to travel across the country … and deal with too many people at airports, too many cars rushing to family and too many people racing to the best deal at their favorite stores, I wonder if we slow down enough to think about t
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Are You Taking Advantage of Free?
Oct 19, 2011
Free is good, especially when it comes to marketing your hospital or health system. So you jump in with free opportunities to display your brand through social media such as Facebook, LinkedIn, and Twitter; then you start a blog and then all of a sudden, it doesn’t feel so free anymore. In fact, social media-based marketing costs real money. Gra
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Are QR Codes relevant for YOUR mobile strategy?
Oct 5, 2011
The conversation continues about QR codes. According to Mobio™, QR barcode scanning in North America grew 1200% in the last half of last year. Quick response codes already make sense with consumer products for purchase information, competitive pricing information, coupons or discounts, but how are they relevant for healthcare? Relevance is the key
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SHSMD Honors John Eudes with Posthumous Award
Sep 17, 2011
On Friday, the Society for Healthcare Strategy and Market Development (SHSMD) bestowed a posthumous award to John Eudes for Individual Professional Excellence. SHSMD’s Award for Individual Professional Excellence is the highest honor the Society bestows on one of its members. Tess Niehaus, President of SHSMD, provided a moving tribute to John, h
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What a great group we had for the Webmaster Workshop last week in Chicago! I thought the food and the service at the Sofitel was fantastic. The networking and the conversations seemed to be valuable to all and, as usual, it was like drinking through a fire hose as we were trying to take in all of the good ideas and case studies. As you settle
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The New Healthcare Internet Conference Web Site
Jul 13, 2011
Greystone.Net is pleased to announce the launching of our new Healthcare Internet Conference Web site! This year's 15th Annual Greystone.Net Healthcare Internet Conference will be held on November 7-9, 2011 at the JW Marriott Orlando Grande Lakes in Orlando, FL. The Web site is dedicated in providing all the information necessary for a successful c
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