There’s more livestock than people who live in Montana (3:1, to be exact). But even though the state has a tiny population, Billings Clinic wanted to pay more attention to the people visiting its website. During “Patient Experience and Brand Perception from the Perspective of Your Digital Audience,” Lynne Pinnick, Web Marketing Coordinator, explained how her team made this transformation happen.

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Part 2 of an article on 2017 marketing trends.

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Here are some areas where we, at Greystone, agree with what a select group of marketers think will be important related to content and channels for 2017.

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The marriage of a CRM (customer relationship management) and CMS (content management system) will lead to patients getting patients exactly what they want.

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Meet the faculty for the 2nd Annual CRM Conference to be held in Chicago in March, 2017.

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I just offered to buy our entire software engineering team whatever they want from Starbucks. They are doing great work and definitely deserve it, but I would be lying if I didn’t say that part of me was thinking about all of the stars I would get as a rewards member.

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Saying goodbye to 2016, looking forward to 2017.

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What’s the point of marketing automation? Basically, it’s all about making your hospital money. Three years into its marketing automation program, Kindred Healthcare has seen an ROI of 90:1 with marketing automation. Lori Riggs, Senior Director of Experience Marketing at Kindred Healthcare, said the organization earned millions of dollars in revenue because of it.

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Read Neil Mammele's perspective on the recent #HCIC16 and his top 4 takeaways.

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Don’t think about your hospital’s content as thousands and thousands of pages. Instead, look at it page-by-page. That’s the point the two presenters at “Make Your Health Content Smarter Than Google” wanted to get across at Greystone’s Healthcare Internet Conference.

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A CRM (customer relationship management) isn’t just a database. It’s a strategy. That’s what the trio of speakers said during the “CRM: If You Are Still on the Sidelines, Let’s Get You in the Game” presentation at Greystone’s Healthcare Internet Conference. “There are two components behind a CRM system,” Lisa Meade, Vice President of Solution Intelligence at Healthgrades says. “Yes, your CRM system is a technological database that tracks interactions and enables communications with patients, and increasingly —

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Service line marketing is a powerful, effective strategy to drive revenue and show impact quickly. Read more.

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1996: Twenty years ago, the first Annual Healthcare Internet Conference was held.

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In an effort to improve customer service, many marketers are spending 2% to 3% more on CRM solutions over brand marketing efforts. Is your organization in alignment?

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gSight is a Web survey tool developed through the combined expertise of Greystone.Net and Klein & Partners as the first and only Healthcare-specific survey tool on the market. Healthcare is consistently lagging in digital advancements and our customers consistently expect better. The survey data can be cross tabulated and broken down to teach you more about your users and their opinions of your site.

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Read about the expert faculty for the 2nd Annual CRM Workshop coming to Chicago on October 4-5, 2016.

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Last year, we published a three-part blog series* that talked a lot about the future of call centers. Much has been said over the past years about the “death” of call centers, but so far, emerging technologies (e.g., VoIP technology, Web/voice integration, etc. ), updated digital marketing strategies (e.g. CRM platforms, etc.) and healthcare’s movement toward ACOs,

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After going through the long, arduous and expensive process of choosing a CMS and getting it up and running, the last thing the folks in the C-suite want to hear is “Oops! I think we picked the wrong CMS!” Especially if, prior to the selection being made, someone in the C-suite said, “I don’t care which solution we pick, just pick one and let’s get on with it so we don’t delay our new Web site any longer!!”

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The decision has been made: It’s time for a new content management system (CMS). But before you start sending out RFPs, do you know exactly what you’re looking for? And who in your organization should be included in the selection process? A CMS is a major purchase for any organization in terms of financial outlay as well as its impact once it’s

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