Now that the 19th Annual Healthcare Internet Conference has concluded, we’ve been looking back over the conference to assess how well it went. All of us at Greystone have quite a few HCICs under our belts, so we thought it would be nice to hear what our newest staff member, Megan Wellborn, had to say about her first experience at HCIC. Megan joined

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On Wednesday afternoon, the 19th Annual Healthcare Internet Conference concluded. What a great 4 days it was! We hope you all have had safe travels, whether you returned home after the conference or took some time for vacation before heading home. Now that we're back home, with our bags (mostly) unpacked, it's time to reflect on the past few day

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In the previous two installments of this blog series, we looked at where call centers began and how they have evolved up until the present time, as well as at some predictions about the call center of the future. In this last installment, we’ll discuss some new uses for the call center. Healthcare has undergone tremendous change over the past se

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The 19th Annual Healthcare Conference will be here before you know it! As we head into mid-September, it’s time to finalize plans for your trip to Orlando in early November. Seriously. It’s less than 2 months away! It goes without saying that the educational and networking opportunities at HCIC are our prime reasons for attendance. But “all work

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For some time now, there have been rumors of the demise of the healthcare call center.   In fact, 15 years ago, CRM Magazine published an article titled “Death of the Call Center,” in which it proclaimed, “The call center as we know it is dead.” Since that time, other articles with similarly-morbid titles have been written about the “deat

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Among the highlights of the Healthcare Internet Conference each year are the keynote presentations. The 19th Annual HCIC will be no exception, with an outstanding lineup of speakers! We are pleased to introduce the Keynote speakers for 2015: Warner L. Thomas, President and CEO, Ochsner Health System. Warner will kick off the HCIC on Mond

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Megan came to Greystone from The Kendal Corporation, a not for profit chain of CCRC Retirements Communities, where she gained experience in healthcare focused marketing. While at Kendal, Megan worked in all capacities of the Sales and Marketing department from building custom reports to relationship-based sales. Megan graduated from Wofford College

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A new online article from The Next Web discusses features that are sure to be found in upcoming versions of CRM systems. It talks about some really cool features -- like holograms, augmented reality, huge data and virtual assistants -- all becoming a part of the CRM system of the near future.   Is your organization ready for this leap? O

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Recently, there has been an Xfinity ad for broadband Internet service playing on a local radio station, in which a woman bemoans the lack of Internet bandwidth in her home because there are so many connected devices being used. “I think even the coffee maker is online,” she wails. At first, that line made me shake my head just a bit. Seriously?

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As April comes to an end, it’s somehow shocking to realize that 2015 is almost one-third over. So...how are you progressing with that 2015 editorial calendar? You swore you’d get back on track after the winter holidays, yet Easter has come and gone and it won’t be long until Memorial Day and the end of the school year. Staying on track with the

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Since 2011, the Healthcare Internet Hall of Fame (HIHOF) has honored the “best of the best” in our industry. Individuals, organizations, and products have all received recognition from HIHOF. The inductees each year are chosen by a Board of Judges, comprised of a select group of individuals who are chosen to serve two-year terms and are responsi

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It’s getting late in December as we slide down the fast track to 2015. Thanksgiving, Christmas, New Year’s Day – they all fly by so quickly! Along with everything else you’re doing to wind down 2014, you should take a few minutes to consider your social marketing strategy for 2015. Even if you have a social media plan in place, it’s a good idea

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In parts 1 & 2 of this blog series, we discussed the potential merging of the roles of the CMO and CIO into a Chief Digital Officer (CDO) role and the factors driving this change. Let’s now look at strategies a CMO can use to accommodate a changing role. As digital technology continues to advance and improve, it’s imperative for the CMO to s

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If you are coming to San Diego this weekend for the SHSMD annual conference, stop by booth 421 and say hello to your Greystone friends and colleagues. We'll be there and would love to see you. And, if you have a few minutes, we'll buy you a cup of coffee. Also, don't miss my presentation with Kelly Faley, VP of Web Strategy & Customer Contac

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[caption id="attachment_1783" align="alignright" width="300"] Sonora Desert - Arizona[/caption] It won’t be long before we head to Scottsdale, Arizona for the the 18th Annual Healthcare Internet Conference at the Westin Kierland Resort & Spa. In fact, our annual client conference begins on Sunday afternoon, November 2nd and that's only five

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In the first of this series, we talked about how the roles of the CMO and CIO/CTO are converging with (and sometimes into) the role of the Chief Digital Officer (CDO). Now, let’s look at what’s driving this role merger. A primary driver of the emergence of the CDO role is, of course, the move to digital transformation. With the number of mobile

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Over the past couple of years, there’s been a lot of attention paid to the emergence of a new position in the C-suite:  the Chief Digital Officer (CDO). As digital technology continues to advance and become ingrained in marketing strategy, the roles and responsibilities of marketing and tech are rapidly converging. Executive search firm Heidrich

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Good news! The programming is now complete for the 18th Annual Healthcare Internet Conference and a full schedule of events can be found at www.hcic.net, where you can also view the full conference brochure. This year, the conference will be held at the Westin Kierland in Scottsdale, Arizona from November 3-5, 2014. The conference will featu

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Smartphones are becoming more and more pervasive. We know this because:  a) we see them everywhere, and b) surveys and research tell us so. In the April 2014 edition of our GreyMatters newsletter, an article mentioned that more Smartphone users than desktop users accessed an e-commerce mobile Web site (90% vs. 78%) in June, 2013. Another article

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Good gracious, we’ve had a lousy winter! I can’t recall ever being so happy for the first day of spring to arrive. As the weather warms up and the trees and flowers start to bloom, many of us start thinking about that old traditional rite of spring: that's right, spring cleaning. Although spring cleaning is hard work, there’s nothing I like m

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