As a group of healthcare-specific Website consultants, we spend our day-to-day freshening up on the digital trends within and outside of our industry. It’s no secret that healthcare is typically one step behind most industries in the adoption of trendy tech gadgets. And it often makes sense, as we are typically on tighter budgets because marketing

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Several people from Greystone.Net attended the 21st Annual Healthcare Marketing & Physician Strategies Summit in Chicago earlier this week. From all reports, the conference was a success – and the weather was fabulous, too! We asked Kathy Divis, Mike Schneider, Farrah Hunt-Thompson and Megan Wellborn for their key takeaways from the conf

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In many ways, it’s hard to believe. But in November, the 20th Annual Healthcare Internet Conference will convene. Twenty years. #HCIC16. Wow! Just think: there was no #HCIC96 because no one had ever heard of a hashtag, Twitter or even social media! Needless to say, we’re planning a very special conference in November to mark this milestone. And

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[Guest post from Neal Linkon, Director, Digital Engagement at Children's Hospital of Wisconsin, who will be speaking with Kathy Divis, President, Greystone.Net, at #HMPS16 in Chicago on May 24.] If you are like most hospitals and health systems, half of your audience uses a browser that you might not be fully accounting for. What’s even more

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Your organization went through a CMS selection process a few years ago. All things considered, your system is handling your needs pretty well. So, is now the time to think about updating your system? Maybe. Technology continues to develop rapidly, which necessitates the need to update and change digital strategies to meet the demands of new tech

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In this informative and highly-entertaining keynote session, Larry Bailin - author and CEO of Single Throw Digital Marketing – illustrated how “average” marketing is “average masquerading as acceptable.” Average results are for average businesses. Average results won’t beat the competitors. Average marketing won’t get you more customers and pati

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You’ve spent a lot of time, effort and resources redesigning your hospital Website. You’ve launched the new site and it looks awesome. However, when you look at the metrics, they’re not as impressive as you had hoped. What went wrong? If you didn’t conduct a hospital Website usability testing prior to launching the new site, now is a good time t

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In today’s technology-centered era, it is easy to lose focus on a well-functioning call center. But to ensure your call center remains fresh and relevant and drives caller and patient satisfaction, consider: Explaining and teaching with a human touch: Video is everywhere these days – including the call center. Video makes face-to-face conta

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In 2015, the stats showed that 54% of all Web searches are done on a mobile device. This means that building a search engine strategy solely focused on your primary Website traffic is not relevant to most of your online traffic! At Greystone, we see that the healthcare digital space has caught onto the importance of Website SEO and the necessity

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Those of us involved in healthcare marketing are very aware that February is Heart Month, and that today is Go Red for Women Day. Every year we plan various heart-related campaigns for our heart services. But seriously – what’s the big deal about women and wearing red?

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Happy New Year! This is such a positive time of year! We are all hopeful about the possibilities that the New Year brings and insistent that this will be the year that our resolutions are kept. Reading more, eating healthier, volunteering, etc. - we frequently think of ways to make our lives happier, fuller and easier. The New Year also makes

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As we glide through the final days of 2015 (we hope you are gliding rather than stumbling), it’s not too late to think about what’s on tap for 2016 as we plan for the soon-to-arrive new year. For the past few months, many articles have been written with predictions of the hottest marketing trends for 2016. Here are a few to consider. Search/S

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Now that the 19th Annual Healthcare Internet Conference has concluded, we’ve been looking back over the conference to assess how well it went. All of us at Greystone have quite a few HCICs under our belts, so we thought it would be nice to hear what our newest staff member, Megan Wellborn, had to say about her first experience at HCIC. Megan joined

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On Wednesday afternoon, the 19th Annual Healthcare Internet Conference concluded. What a great 4 days it was! We hope you all have had safe travels, whether you returned home after the conference or took some time for vacation before heading home. Now that we're back home, with our bags (mostly) unpacked, it's time to reflect on the past few day

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In the previous two installments of this blog series, we looked at where call centers began and how they have evolved up until the present time, as well as at some predictions about the call center of the future. In this last installment, we’ll discuss some new uses for the call center. Healthcare has undergone tremendous change over the past se

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The 19th Annual Healthcare Conference will be here before you know it! As we head into mid-September, it’s time to finalize plans for your trip to Orlando in early November. Seriously. It’s less than 2 months away! It goes without saying that the educational and networking opportunities at HCIC are our prime reasons for attendance. But “all work

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For some time now, there have been rumors of the demise of the healthcare call center.   In fact, 15 years ago, CRM Magazine published an article titled “Death of the Call Center,” in which it proclaimed, “The call center as we know it is dead.” Since that time, other articles with similarly-morbid titles have been written about the “deat

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Among the highlights of the Healthcare Internet Conference each year are the keynote presentations. The 19th Annual HCIC will be no exception, with an outstanding lineup of speakers! We are pleased to introduce the Keynote speakers for 2015: Warner L. Thomas, President and CEO, Ochsner Health System. Warner will kick off the HCIC on Mond

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Megan came to Greystone from The Kendal Corporation, a not for profit chain of CCRC Retirements Communities, where she gained experience in healthcare focused marketing. While at Kendal, Megan worked in all capacities of the Sales and Marketing department from building custom reports to relationship-based sales. Megan graduated from Wofford College

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A new online article from The Next Web discusses features that are sure to be found in upcoming versions of CRM systems. It talks about some really cool features -- like holograms, augmented reality, huge data and virtual assistants -- all becoming a part of the CRM system of the near future.   Is your organization ready for this leap? O

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