Healthcare organizations are starting to post physician ratings on their physician profiles, rather than depending on third-party ratings to gauge their clinicians.

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With Spring's arrival, it's time for spring cleaning - including your digital strategy.

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March Madness means basketball...and choosing speakers for the 21st Annual Healthcare Internet Conference.

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Your website is your virtual "front door." How do your web visitors perceive your front door?

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We’re in the age of the electronic health record. But we’re also in the age of cyberattacks, hackers and ransomware.

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There’s more livestock than people who live in Montana (3:1, to be exact). But even though the state has a tiny population, Billings Clinic wanted to pay more attention to the people visiting its website. During “Patient Experience and Brand Perception from the Perspective of Your Digital Audience,” Lynne Pinnick, Web Marketing Coordinator, explained how her team made this transformation happen.

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How healthcare marketers in the Atlanta area are leveraging the home team's appearance in the Super Bowl in their digital marketing efforts.

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What’s the point of marketing automation? Basically, it’s all about making your hospital money. Three years into its marketing automation program, Kindred Healthcare has seen an ROI of 90:1 with marketing automation. Lori Riggs, Senior Director of Experience Marketing at Kindred Healthcare, said the organization earned millions of dollars in revenue because of it.

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There’s more livestock than people who live in Montana (3:1, to be exact). But even though the state has a tiny population, Billings Clinic wanted to pay more attention to the people visiting its website. During “Patient Experience and Brand Perception from the Perspective of Your Digital Audience,” Lynne Pinnick, Web Marketing Coordinator, explained how her team made this transformation happen.

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Part 2 of an article on 2017 marketing trends.

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Here are some areas where we, at Greystone, agree with what a select group of marketers think will be important related to content and channels for 2017.

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The marriage of a CRM (customer relationship management) and CMS (content management system) will lead to patients getting patients exactly what they want.

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Meet the faculty for the 2nd Annual CRM Conference to be held in Chicago in March, 2017.

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I just offered to buy our entire software engineering team whatever they want from Starbucks. They are doing great work and definitely deserve it, but I would be lying if I didn’t say that part of me was thinking about all of the stars I would get as a rewards member.

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Saying goodbye to 2016, looking forward to 2017.

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What’s the point of marketing automation? Basically, it’s all about making your hospital money. Three years into its marketing automation program, Kindred Healthcare has seen an ROI of 90:1 with marketing automation. Lori Riggs, Senior Director of Experience Marketing at Kindred Healthcare, said the organization earned millions of dollars in revenue because of it.

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Read Neil Mammele's perspective on the recent #HCIC16 and his top 4 takeaways.

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Don’t think about your hospital’s content as thousands and thousands of pages. Instead, look at it page-by-page. That’s the point the two presenters at “Make Your Health Content Smarter Than Google” wanted to get across at Greystone’s Healthcare Internet Conference.

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A CRM (customer relationship management) isn’t just a database. It’s a strategy. That’s what the trio of speakers said during the “CRM: If You Are Still on the Sidelines, Let’s Get You in the Game” presentation at Greystone’s Healthcare Internet Conference. “There are two components behind a CRM system,” Lisa Meade, Vice President of Solution Intelligence at Healthgrades says. “Yes, your CRM system is a technological database that tracks interactions and enables communications with patients, and increasingly —

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Service line marketing is a powerful, effective strategy to drive revenue and show impact quickly. Read more.

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