Just when you think you’ve got your Facebook strategy figured out, they go and make yet another change to the news feed. How will the latest Facebook news feed change affect your organization? And what can you do about it?

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A recent survey provides some insight into the types of content preferred by various age groups. It turns out that there are some significant differences among age groups that marketers need to be aware of.

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As the customer journey becomes more and more intertwined with social media, marketers are working to focus more on customer retention. The 2017-2018 Garner CMO Spend Survey found that marketers will devote more effort on existing customers and that existing customers will soon be the primary focus for marketers.

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More than likely, your organization has a Twitter presence to some extent or another. Many healthcare organizations are very active with the platform. But even those organizations may not be getting as much out of their efforts as they could. If only there were some tools that could help…

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Augmented reality (AR) is a newer technology that is becoming more prominent as the technology evolves. One example of AR use in healthcare comes from a pediatric hospital in the UK.

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A recent report on social media research reinforces the effect of personal updates on social media have on purchasing decisions.

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Voice is a more natural way of engaging with technology. And a more conversational style is more natural in healthcare settings. Patients have a strong need to be heard and voice can help patients to feel cared for with empathy.

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#HCIC18 will be the best ever, with many new features for attendees! Read our blog to learn more.

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Greystone.Net is celebrating the 22nd anniversary of its founding.

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"What's the value of marketing?" Learn how Lehigh Valley Health Network's marketing team responded when their CEO asked this question.

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At one point in time, Norton Healthcare had more than 8,000 keyword search terms for their PPC campaigns. This was driving Christy Belden nuts. As the Director of Digital Media, she inherited this “behemoth” of keywords. “All these keywords were really broadly focused,” Belden says. “And we were beholden to our stakeholders. They’d say, ‘I want another hundred keywords for my service line,’ and we’d do it for them. We didn’t have a clear path to conversion for these keywords, either.”

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How Inova Health System launched a transparency effort.

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Healthcare marketers are eager to learn more about CRMs, as shown in an engaging session at last fall's HCIC. Read about an opportunity to dig deeper into CRMs with your peers!

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Creating a fully-integrated digital campaign in 12 weeks can be mind-boggling. Learn how a provider and an agency partnered to create an effective marketing campaign in a short period of time.

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Applying retail best practices to healthcare.

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How CHI Franciscan Health mapped the bariatric patient journey.

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A recent planning retreat has yielded a lot of exciting new plans. Read about what's coming from Greystone.Net in 2018!

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Chatbots help consumers interact with many different industries, and now are coming to healthcare. Automated chatbot conversations, occurring throughout the year, help build true relationships. Timely check-ins with patients gather health data, provide relevant information and offer a smooth way to register or set appointments. In this HCIC session, participants saw an example of a cool interface, experienced a chat and learned how chatbots are used at Centura Penrose St. Francis and other hospitals.

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A recap of a concurrent session on healthcare CRM from the 21st Annual Healthcare Internet Conference held in Austin, TX October 23-25, 2017.

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Some of our favorite Tweets from the recent Healthcare Internet Conference in Austin, TX.

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