Healthcare marketers are eager to learn more about CRMs, as shown in an engaging session at last fall's HCIC. Read about an opportunity to dig deeper into CRMs with your peers!

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Creating a fully-integrated digital campaign in 12 weeks can be mind-boggling. Learn how a provider and an agency partnered to create an effective marketing campaign in a short period of time.

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Applying retail best practices to healthcare.

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How CHI Franciscan Health mapped the bariatric patient journey.

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A recent planning retreat has yielded a lot of exciting new plans. Read about what's coming from Greystone.Net in 2018!

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Chatbots help consumers interact with many different industries, and now are coming to healthcare. Automated chatbot conversations, occurring throughout the year, help build true relationships. Timely check-ins with patients gather health data, provide relevant information and offer a smooth way to register or set appointments. In this HCIC session, participants saw an example of a cool interface, experienced a chat and learned how chatbots are used at Centura Penrose St. Francis and other hospitals.

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A recap of a concurrent session on healthcare CRM from the 21st Annual Healthcare Internet Conference held in Austin, TX October 23-25, 2017.

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Some of our favorite Tweets from the recent Healthcare Internet Conference in Austin, TX.

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A recap of the recent 21st Annual Healthcare Internet Conference held in Austin, TX.

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Learn about an exciting new addition to gSight, Greystone.Net's Voice of the Customer solution!

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An interpretation of Star rating scores for healthcare professionals.

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Greystone.Net is celebrating its 21st anniversary with plans for new and expanded services.

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Find new marketing ideas using these tips to get your marketing team back on track.

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Read tips to improve patient engagement with your blogs.

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Academic medical centers are a different breed of healthcare organization and as such, require specialized planning for digital marketing strategies.

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Search engine optimization is one of the most forgotten or poorly implemented parts of children’s hospital digital planning strategy. With a little work and adherence to a solid strategy, your organization can benefit from the amazing benefits of top rankings for well-trafficked keywords.

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How negative website experiences, especially with transactions such as bill pay and choosing a doctor, can affect your brand.

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If you're looking to involve your doctors with blogging, here are some tips to get started.

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Ways for your healthcare organization to start talking to millennials.

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Wheaton Franciscan Healthcare added videos of their physicians to their website to give an added dimension for consumers searching for physicians.

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