For advertising, AI is used more for productivity than creativity.

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As generative AI tools are continuing to see increased popularity, Google’s Vertex AI platform has added two new AI models for healthcare use.

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The US Department of Health and Human Services (HHS) recently rolled out a far-reaching rule to address healthcare AI concerns.

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Social media continues to move into the mainstream of the marketing mix. This won’t change in 2024.

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Now that Google has finally set a firm deadline to begin phasing out third-party cookies, it’s time to ensure your organization is ready to meet the challenge.

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Beginning in February of 2024, Google and Yahoo will implement new requirements for bulk email senders. If your organization sends out more than 5,000 emails to Gmail addresses in one day, you will be affected.

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A recent report found that on average, hospitals produce as much as 50 petabytes of data each year (that’s over 50K terabytes of data!). And almost of that data (97%) goes unused or untapped. Read how one system is working to harness its data.

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Having a social media presence is a necessary strategy for brands for establishing a relationship with customers. But just having a presence is nowhere near enough to establish your brand personality, build your reputation and instill loyalty among your customers.

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Google is starting to get some search engine competition, and one of those competitors is TikTok.

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At HCIC23, several sessions were devoted to the topic of AI. Here is a summary of what was discussed in those sessions.

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Dive into the highlights and relive the ultimate digital healthcare event of 2023 - the 27th Annual Healthcare Internet Conference, held in Los Angeles November 5-8, 2023.

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Here are some suggestions to add valuable and joyful media experiences to Gen Z consumers.

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Here are three digital advancements to keep in mind for 2024 marketing planning.

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Consider these five content marketing technique trends that are based on current research.

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Read a summary of Laura Kuechenmeister's presentation, "You Don't Need a Large Team to Build an Effective Content Strategy" From HCIC23 in Los Angeles.

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A recap of an HCIC23 session on podcasting.

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What were the hottest topics at HCIC23 in Los Angeles? Read here to find out!

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Didn't make the awards ceremony at #HCIC23 last night? Here's a quick recap.

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To stay ahead of the game, you need a powerhouse digital marketing team that'll make even the tech giants like Apple, Amazon and Google green with envy.

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On average, mobile app users are choosing favorite apps and downloading fewer apps overall.

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