Marketers are interested in AI, but they want to make sure it's effective for them.

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Instagram has recently started open testing longer video Reels uploads, with a length of up to 3 minutes allowed.

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Report: In-app video ad spending is increasing quickly.

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An interview with Chris Hemphill, the newest member of the HIHOF Board of Judges.

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A review of TikTok usage data.

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Gen Z prefers search on social media.

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Email can be an effective alternative to third-party cookies.

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A look at some video stats to help you drive your video content marketing strategy for 2024.

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Reaching younger groups on social media can be accomplished with micro-communities.

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In light of all the many and rapid changes, how should a marketer plan to adapt and thrive in the coming years?

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Google recently announced the rollout of its Gemini AI model in Google Ads.

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A summary about evergreen content - what it is and how to create it.

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For advertising, AI is used more for productivity than creativity.

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As generative AI tools are continuing to see increased popularity, Google’s Vertex AI platform has added two new AI models for healthcare use.

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The US Department of Health and Human Services (HHS) recently rolled out a far-reaching rule to address healthcare AI concerns.

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Social media continues to move into the mainstream of the marketing mix. This won’t change in 2024.

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Now that Google has finally set a firm deadline to begin phasing out third-party cookies, it’s time to ensure your organization is ready to meet the challenge.

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Beginning in February of 2024, Google and Yahoo will implement new requirements for bulk email senders. If your organization sends out more than 5,000 emails to Gmail addresses in one day, you will be affected.

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A recent report found that on average, hospitals produce as much as 50 petabytes of data each year (that’s over 50K terabytes of data!). And almost of that data (97%) goes unused or untapped. Read how one system is working to harness its data.

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Having a social media presence is a necessary strategy for brands for establishing a relationship with customers. But just having a presence is nowhere near enough to establish your brand personality, build your reputation and instill loyalty among your customers.

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