Streaming services – both ad-supported and subscription – are providing a ripe environment for advertisers as viewers move to CTV.

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Digital marketers need many skills to succeed, both technical skills and soft skills.

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The new features and functionality of GA4 allow marketers to tell a holistic data story that lends serious insight to the overall digital roadmap.

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Podcasts have become more and more popular over the past few years. A new study looked at trends related to podcast audiences.

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While many organizations have at least begun their transformation to some degree to stay competitive, very few (14%) have transformed sufficiently to be considered digital leaders.

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The COVID-19 pandemic forced healthcare providers to up their game with providing virtual care options. However, a lack of digital health literacy has become an issue with these platforms.

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There is competition looming for smartphones. Where are we headed?

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Is your digital media strategy working effectively for your organization?

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Consumers are increasing their use of digital means, including reviews and star ratings, to find quality care.

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How are marketers responding to the loss of third-party cookies?

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If users are not reading through to the end of an article, engagement may be increased by providing an estimated reading time.

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Most marketers understand they should have a digital-first approach when it comes to TV/video ads, but they often still cling to certain myths regarding linear TV.

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The ongoing competition for telehealth services, which received a big boost during the COVID-19 pandemic, has seen a new alliance develop between Amazon and Teladoc.

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How quickly a brand can scale digital solutions contributes greatly to its success in digital marketing and is a reflection on the brand's digital leadership.

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Are targeted Facebook ads missing the target?

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Google is banking on the fact that people look to the internet first when seeking health information with its new search engine feature that can display available appointment times for certain providers.

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A recent survey found that Gen Z is particularly impacted by their experiences with social media brand interactions, a point that marketers should take to heart.

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With budget season quickly approaching for many organizations, here are four key digital marketing roles that could position your team for future success.

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Amazon Care, the online giant’s virtual care offering, recently announced a major expansion.

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Since its creation in 2005, YouTube has ruled the world of video content. No other platform has come close to YouTube’s dominance. But the video platform has a challenger knocking at the door: TikTok.

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