There has been a lot of attention focused on millennials over the past few years, but Gen Z is moving into the picture as they start to reach adulthood. How this group consumes video content is important for marketers to consider.

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Mobile runs the digital world these days. What should marketers be looking for in 2020 mobile trends?

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In this #ThrowbackThursday article, we take a look at the difference 10 years have made in hospital website mobile strategy.

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Podcasts have become a popular vehicle for delivering content for brands, individuals and others. They’re relatively easy and inexpensive to create and disseminate. Podcasts have also become a vehicle for marketing messages and ads.

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While most age groups read online reviews to one extent or another, millennials spend the most time reading reviews.

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If you’re responsible for your organization’s social media strategy, how do you keep your social strategy relevant? And how do you maintain your mental health?

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As voice technology becomes more mainstream, organizations -- including healthcare -- are looking for ways to incorporate the technology into their operations and marketing strategies.

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According to a 2016 Harris Poll, only 16% of consumers think health insurance companies put people before profits. That's a trust issue. This sponsored article from Coffey Communications discusses using content to build trust.

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Each year, more and more people “cut the cord” and turn to streaming video entertainment, making traditional live TV advertising much less effective. How can marketers reach the cord cutters?

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Since Amazon purchased Pill Pack in 2018 and obtained HIPAA compliance for its Alexa voice device in 2019, it’s no surprise that the online retail giant has now moved further into the healthcare space with the development of an Alexa skill that reminds people to take their medications.

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A discussion about updating the sales funnel model to a flywheel model.

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The California Consumer Privacy Act (CCPA) has just gone into effect. Should healthcare marketers be worried?

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TV ad spending is on the decline as millions cut the cord each year.

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Marketing's traditional 4Ps have been updated to reflect today's marketing environment.

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Facebook has launched a new tool that provides reminders about various healthcare tests and screenings and offers connections to local providers of testing/screening services.

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Consumerism has become a trendy topic in healthcare. In fact, a recent survey found that consumerism is one of three major trends in healthcare, along with how patient data creates opportunities and consumer attitudes about sharing health data.

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How Cleveland Clinic focuses their health content on the needs of patients, not internal politics.

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Tips from Google on how to get healthcare information to patients at the point of need.

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How Henry Ford Health System used Marie Kondo's tidying process to clean up their social media content.

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How Arkansas Children's Health System changed leadership and marketing strategy.

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