Consumerism has become a trendy topic in healthcare. In fact, a recent survey found that consumerism is one of three major trends in healthcare, along with how patient data creates opportunities and consumer attitudes about sharing health data.

Full story

How Cleveland Clinic focuses their health content on the needs of patients, not internal politics.

Full story

Tips from Google on how to get healthcare information to patients at the point of need.

Full story

How Henry Ford Health System used Marie Kondo's tidying process to clean up their social media content.

Full story

How Arkansas Children's Health System changed leadership and marketing strategy.

Full story

A summary of a session presented at HCIC19 by Drew Diskin (Virtua Health) and Melinda McDonald (Greystone.Net) titled "Daring to Put Data at Decision Points."

Full story

A summary of a session from HCIC19 titled "Delivering on the Promise of an Empowered Digital Experience," presented by Jeremy Rogers (IU Health) and Brian Gresh (Loyal).

Full story

Learn how HCIC19 can help you find answers to your healthcare CRM questions.

Full story

Healthcare marketers can all agree the patient journey concept dominated a lot of conversation in 2018 and 2019. There’s no denying this theme was effective in forcing healthcare marketers to think differently about how patients interact with them online. But – once marketers know the patient journey has changed, what’s next? ReachLocal discusses today's patient journey.

Full story

Search engine optimization (SEO) is a worthwhile investment for your healthcare organization. But choosing an agency to help you with SEO can be challenging. This article from Coffey Communications walks you through what to expect from an SEO agency.

Full story

With the exceptions of Snapchat and Instagram, millennials and Gen Z are moving away from the major social media platforms.

Full story

The senior population could definitely benefit from improved access to health care that comes from telehealth options, yet this group has not yet embraced telehealth. A poll from the University of Michigan found that seniors still prefer in-person visits with their care providers.

Full story

Ad spending on social media is expected to exceed ad spending on print media for the first time this year.

Full story

Online reviews have become an important factor in consumer shopping choices. A consumer’s opinion of a brand is often shaped by these reviews. But it’s not just the review that affects consumers – it’s also what a brand does with those reviews.

Full story

Learn about the Pre-Conference Sessions that will be held prior to the start of the 23rd Annual Healthcare Internet Conference (HCIC) in Orlando on November 4, 2019.

Full story

Greystone.Net's Mike Schneider shares 5 reasons you don't want to miss #HCIC19.

Full story

Mining for data focused on what age your visitors are and how they behave online allows you to better pinpoint how each generation steps into the customer journey and which touchpoints you need to establish to meet them there.

Full story

If you’re not interacting with Alexa, Siri or Google Assistant on a regular basis, you’re about to join what is soon to be the minority of people who haven’t yet gotten on the voice technology train. For marketers, voice is the latest “new frontier” to be added to their digital marketing strategy.

Full story

Read about a chat with Marketing Prof's Ann Handley and her "badaxe" take on marketing.

Full story

Of all the occupants of the C-suite, probably none has been more customer-focused than the chief marketing officer. However, with the rise of consumerism and laser focus on customer experience, it has become more imperative for the CMO to work across the organization to guide the business.

Full story