At the recent HIMSS19 meeting in Orlando, one session stressed the importance of innovation in the healthcare space and paying attention to trends.

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Over half of consumers are willing to try an FDA-approved digital tool or app, according to a PricewaterhouseCoopers survey. And doctors are on board with that.

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Become a speaker at HCIC19! Read more about being a speaker and applying to speak.

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If your organization is not already using voice technology and/or AI, maybe it's time you started.

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As we begin 2019, read about the importance of collaboration as part of the CMO role.

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Read about the pros and cons of using chatbots in healthcare.

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In this sponsored article from Reputation.com, read more about how health systems must get serious about online reputation management in 2019.

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How one healthcare organization walked the fine line of making its website personal, but not creepy, during a recent website redesign.

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Kathy Divis, President of Greystone.Net, recently keynoted at the annual LVM Users' Conference on the future and continued relevance of the healthcare contact center. Here is a summary of her remarks.

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Amidst all the hype about the possibility of Amazon entering the healthcare space, here are some thoughts about how the retail giant might do it.

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When making a decision about large purchases, most US consumers consider brand trust to have a great deal or a lot of influence on their decision, according to a recent survey. Read more about what the survey found.

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To meet the demands of content marketing, it may be time to add a Chief Content Officer (CCO) to the C-suite.

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Read about social marketing trends expected for 2019.

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We all know how important it is for hospital marketers to tell patient stories. But what would it look like if patients actually told the stories themselves?

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Healthcare marketers need to identify the people in the crowd who want to connect with them. Attendees at HCIC18 were reminded that every person who clicks on your copy is a real person.

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We’re only a few weeks away from 2019, so most of us have at least started planning for next year. SEO is a huge consideration for your marketing plan. What should you consider for SEO as you look to 2019?

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Social media is a great medium for engaging customers and sharing content. These can work to increase traffic to your website. Yet, the number of social media posts is overwhelming, so it’s easy for your posts to get lost in the crowd. How can you create blog content that is “ultra-shareable”? Here are six tips for doing just that.

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As we move into 2019, here are five healthcare marketing themes to consider for your organization's marketing strategy.

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"The Journey to MarTech: Developing, Growing and Inspiring Marketing Leaders and Their Teams of Marketers-Scientists” was presented at SHSMD18 by Kathy Divis, President, Greystone.Net; Carla Bryant, EVP at Corrigan Consulting and Megan Yore, Chief Marketing and Communications Officer at Lakeland Health.

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Read about the process that VCU Health System used to make their website ADA compliant, as presented at HCIC18.

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