Almost a year and a half ago, eyebrows were raised en masse at the announcement of a new healthcare venture involving Amazon, Berkshire Hathaway and J. P. Morgan. How has this venture progressed?

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A recent report on marketing utilization found that marketers are increasing their use of marketing technology (martech) but are still struggling with certain martech applications.

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Since the advent of voice technology, healthcare innovators have seen the potential for using the technology in the healthcare setting. However, meeting HIPAA requirements for patient privacy was a sticking point in developing voice applications for patient use. Amazon recently announced that its Alexa voice platform supports HIPAA-compliant services.

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Consumers love it when brands cater to them on a personal level, yet they also have concerns about how their personal information is being used.

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Ranking well for relevant search terms is a great way to bring people to your website and showcase your services and healthcare providers. But ranking at the top of page one for a valuable search term can be difficult.

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While the concept has been around for a while, advances in technology over the past several years have enabled healthcare organizations to improve their efforts in population health.

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Blogging is a great way to engage audiences and to get your message out. However, like all social media, your blog needs to have a purpose and a plan in order to bring in new patients to your organization.

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If your organization uses ads on Facebook, you need to be aware of changes to Facebook’s ad metrics that start this month. Read this article to learn more about these changes.

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As social media platforms develop and mature, they continue to tweak their algorithms. These changes have an impact on organic reach. Organic reach has been declining on all platforms for the past few years as a result. How do you fight this decline?

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A new survey found that the word “told” is most often associated with negative hospital reviews, while the words “great” and “friendly” are linked to positive reviews.

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Read about 7 journalism-based methods to help you create engaging patient stories.

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How do millennials use and perceive social media? A recent study from TELUS International found out.

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At the recent HIMSS19 meeting in Orlando, one session stressed the importance of innovation in the healthcare space and paying attention to trends.

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Over half of consumers are willing to try an FDA-approved digital tool or app, according to a PricewaterhouseCoopers survey. And doctors are on board with that.

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Become a speaker at HCIC19! Read more about being a speaker and applying to speak.

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If your organization is not already using voice technology and/or AI, maybe it's time you started.

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As we begin 2019, read about the importance of collaboration as part of the CMO role.

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Read about the pros and cons of using chatbots in healthcare.

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In this sponsored article from Reputation.com, read more about how health systems must get serious about online reputation management in 2019.

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How one healthcare organization walked the fine line of making its website personal, but not creepy, during a recent website redesign.

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