Kathy Divis, President of Greystone.Net, recently keynoted at the annual LVM Users' Conference on the future and continued relevance of the healthcare contact center. Here is a summary of her remarks.

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Amidst all the hype about the possibility of Amazon entering the healthcare space, here are some thoughts about how the retail giant might do it.

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When making a decision about large purchases, most US consumers consider brand trust to have a great deal or a lot of influence on their decision, according to a recent survey. Read more about what the survey found.

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To meet the demands of content marketing, it may be time to add a Chief Content Officer (CCO) to the C-suite.

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Read about social marketing trends expected for 2019.

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We all know how important it is for hospital marketers to tell patient stories. But what would it look like if patients actually told the stories themselves?

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Healthcare marketers need to identify the people in the crowd who want to connect with them. Attendees at HCIC18 were reminded that every person who clicks on your copy is a real person.

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We’re only a few weeks away from 2019, so most of us have at least started planning for next year. SEO is a huge consideration for your marketing plan. What should you consider for SEO as you look to 2019?

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Social media is a great medium for engaging customers and sharing content. These can work to increase traffic to your website. Yet, the number of social media posts is overwhelming, so it’s easy for your posts to get lost in the crowd. How can you create blog content that is “ultra-shareable”? Here are six tips for doing just that.

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As we move into 2019, here are five healthcare marketing themes to consider for your organization's marketing strategy.

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"The Journey to MarTech: Developing, Growing and Inspiring Marketing Leaders and Their Teams of Marketers-Scientists” was presented at SHSMD18 by Kathy Divis, President, Greystone.Net; Carla Bryant, EVP at Corrigan Consulting and Megan Yore, Chief Marketing and Communications Officer at Lakeland Health.

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Read about the process that VCU Health System used to make their website ADA compliant, as presented at HCIC18.

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It was non-stop learning at the 22nd annual Greystone.net Healthcare Internet conference in Scottsdale. It was also non-stop tweeting.

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Meet our newest team member, Melinda McDonald.

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At the recent Connected Health Conference in October of this year, several sessions spoke to the importance of inclusive design in connected health solutions.

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What does one experienced expert in marketing operations think are the primary challenges facing CMOs today? At the recent MarTech Conference in Boston, the Pedowitz Group’s chief strategy officer, Debbie Qaqish, discussed the three challenges she sees as most important.

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A recent study by Binary Fountain found that most Americans find online physician review sites to be reliable.

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Marketers have jumped on the personalization band wagon in a big way. But, according to a recent survey by Adobe, they are struggling to meet the content demand created by increasingly personalized content.

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In this sponsored article from Coffey Communications, learn how to make service line web pages stand out from the crowd.

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The healthcare industry is slow to move towards consumerism. Read about the five shifts towards healthcare consumerism and how the industry is responding to these shifts.

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