It was non-stop learning at the 22nd annual Greystone.net Healthcare Internet conference in Scottsdale. It was also non-stop tweeting.

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Meet our newest team member, Melinda McDonald.

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At the recent Connected Health Conference in October of this year, several sessions spoke to the importance of inclusive design in connected health solutions.

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What does one experienced expert in marketing operations think are the primary challenges facing CMOs today? At the recent MarTech Conference in Boston, the Pedowitz Group’s chief strategy officer, Debbie Qaqish, discussed the three challenges she sees as most important.

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A recent study by Binary Fountain found that most Americans find online physician review sites to be reliable.

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Marketers have jumped on the personalization band wagon in a big way. But, according to a recent survey by Adobe, they are struggling to meet the content demand created by increasingly personalized content.

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In this sponsored article from Coffey Communications, learn how to make service line web pages stand out from the crowd.

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The healthcare industry is slow to move towards consumerism. Read about the five shifts towards healthcare consumerism and how the industry is responding to these shifts.

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A lot of people are talking about blockchain. But what is it? And how does it apply to healthcare?

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Learn one of Jay Baer's truths about videos from his recent webinar.

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The use of voice technology is quickly becoming the norm. Is your organization ready for bringing voice into your marketing strategy?

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St. Luke's Health System in Idaho is bringing telehealth to the entire state of Idaho. Other health systems are doing the same.

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Read about voice technology currently in use by Cigna and Boston Children's Hospital.

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Read more about how email remains a viable, effective marketing tool in the face of newer, more advanced options.

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A list of tactics to help improve social media engagement.

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YouTube will soon overtake Facebook as the 2nd most visited site. Learn more about why this is happening.

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A recent report from Sprout Social shows a divergence of opinion in what marketers choose to post on social media and what consumers want to see.

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After you’ve spent a lot of time, effort, and resources on getting your website just right, it’s tempting to sit back and relax for a while. But a website is not a “fix it and forget it” kind of thing. It needs your attention on a routine basis.

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Healthcare providers and marketers have become aware that consumers expect the same sort of digital experience from healthcare organizations as they find in other industries. While healthcare has been slow to catch up to other industries with digital offerings, our industry is making strides toward improvement.

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Patients want health information and they have many options for getting it. If you provide the information they’re seeking, that can help to connect your organization with patients. Everyone is on social media these days, so what is the best way to get health information to your patients with social media?

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