As marketers, we all have a lot on our plates. If only there was a way to be more efficient and effective. A recent article makes the case for using editorial operations as a guideline for improving marketing operations.

Full story

Healthcare organizations strive to provide the best possible service for their patients. However, the best people, facilities and equipment mean little when the patients cannot get to them. A 2005 study found that 3.6 million Americans (including almost 1 million children) miss or delay medical care due to transportation problems, causing a financial waste of $150 million.

Full story

Everybody is on Facebook. And for good reason, as an overwhelming majority of social marketers say that Facebook provides the best ROI among social media platforms. While ROI can vary among industries and brands, it’s still a good bet that Facebook is worth your time. How can you ensure that your efforts will be effective?

Full story

As we enter into a new year, it’s helpful to have an idea of what to expect moving forward. SEO is one of many components of an effective marketing strategy. Econsultancy talked with several experts to get their impressions of what the 2017 SEO landscape might look like.

Full story

Consumers have become accustomed to convenience, quality and finding good deals when making purchases, whether in person or online. They can even shop for and buy a car online and have it delivered to their door. While this level of consumer experience is becoming the standard in most industries, healthcare is lagging behind in its investment in consumer-focused programs.

Full story

The demand for video content has increased over the past several years. If your organization’s digital strategy doesn’t include an emphasis on video content, you are missing out on a large segment of internet users.

Full story

In the 2018 “State of the CIO Survey,” CIO magazine found that only 42% of survey respondents had budget earmarks specifically for marketing technology product and service investments. While 42% seems high, it also means that over half of the respondents were notbudgeting for technology.

Full story

You want more content. You need more content. You want more blogs, more video, more product/service related information. But where the heck is it?

Full story

Mary Meeker recently released her 2018 Internet Trends report. Here are some highlights from that report.

Full story

In a recent meeting with a group of tech journalists, Instagram went into specific detail about its algorithm—how their system works and how users benefit.

Full story

The latest in digital technology is on display at the brand-new Hassenfeld Children’s Hospital-34th Street in New York City. The new hospital is part of NYU Langone Health.

Full story

At the recent Healthcare Marketing & Physician Strategies Summit in Salt Lake City, Kathy Divis, President, Greystone.Net, and Kelly Faley, Vice President, Web Strategies & Customer Contact Centers at Sharp Healthcare, spoke about the importance of MarTech to the next generation marketing operation.

Full story

Your organization’s online reputation matters. A lot. If you are trying to make the argument in favor of improving your online reputation efforts, here are some statistics from inboundMd to help you out.

Full story

If your organization has been using social media for any length of time, you are probably aware of most of the “do’s and don’t’s” for these platforms. But regardless of how well you think you’re doing, are you making any of these mistakes?

Full story

Marketers are continuing to shift ad spend to digital video, according to a new survey from IAB (Interactive Advertising Bureau). And social media platforms stand to benefit from this shift. The IAB survey was completed in March 2018 by 350 brand marketers and media buyers who spend at least $1M annually on media advertising.

Full story

Have you noticed a flurry of emails lately notifying you of updated privacy policies from pretty much every organization you’ve even remotely thought about doing business with? If so, you’re seeing one of the effects of the implementation of GDPR.

Full story

For decades, marketing copywriters performed in “push mode” – writing copy for one-way messaging that was delivered via mass media such as newspapers, magazines, TV and radio. With the advent of the internet, marketing is now a two-way affair, with consumers having the ability to respond directly to marketers/brands.

Full story

For healthcare marketers, a primary concern is marketing your physicians to bring in more patients. The online physician directory is probably the most important tool for this strategy. Are you inadvertently sabotaging your directory?

Full story

It’s hard to believe, but as May arrives, it signals that we are one-third of the way through 2018. As we near the halfway point of the year, it’s time to pause for a mid-year marketing checkup to ensure that your current marketing strategy is effective.

Full story

A three-year trend of social driving traffic to websites has been reversed, according to a report from Shareaholic. It appears that Facebook’s recent troubles have played a hand in that reversal.

Full story