In June, Mary Meeker’s annual report on internet trends was released. This is a highly-anticipated event each year. Unlike previous years, the healthcare sector received special emphasis. What did this year’s report find?

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At the recent Healthcare Marketing & Physicians Strategies Summit (HMPS17) in Austin, Kathy Divis, President & Co-Founder of Greystone.Net, along with Chaka Jordan, Vice President Marketing & Strategic Planning at Blessing Health System; Rob Klein, Founder & CEO at Klein & Partners; and Brian Whitman, President at Corrigan Consulting, collaborated to present “Integrating Business, Brand and Marketing Strategies to Drive Growth.”

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At the 2017 HIMSS Annual Conference held in Orlando in late February, Greystone.Net President and Co-Founder Kathy Divis and Klein & Partners Founder and CEO Rob Klein discussed the current state of healthcare digital marketing and where the industry is heading in 2017.

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If you use an iOs or Android app for Facebook, you may have noticed a new icon under certain content from pages that you do not follow. If you see an icon that looks like a rocket ship under an article in your Facebook feed, then you are one of Facebook’s test subjects.

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According to a recent survey, implementation of mobile strategy by hospitals has almost doubled since 2012. The survey, completed earlier this year, was a follow-up to a similar survey conducted in 2012.

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Is your organization thinking about jumping aboard the telehealth/telemedicine train? Or have you taken steps already to establish a telehealth service? If you answered “yes” to either of these questions, you are not alone.

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Welcome to spring! Yes, we finally saw the first day of spring on March 20. For many people, spring brings a sense of renewed purpose: they want to start fresh by cleaning their houses, getting a new wardrobe for warmer weather and getting into outdoor activities.

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Driving patient engagement. In order to improve outcomes, healthcare organizations are working hard to engage patients in the healthcare process. Patient engagement strategies vary from organization to organization, depending on the specific situation. But the strategies share a common goal: improving patient care with patient partnerships that offer better options.

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What patients believe is available via digital health records is quite different from reality, according to a new report. This means that a key factor for the delivery of quality care—access to patients’ own records and the ability for providers to easily share those records with other providers, or interoperability—is missing.

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A new study predicts that by 2019, the majority of healthcare organizations will have adopted Internet of Things (IoT) technology. Currently, the healthcare industry is the third most advanced industry in implementing IoT.

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Online reviews have become very important as consumers make choices about products and services. In fact, 92% of consumers read online reviews, compared to 88% in 2014. And online reviews are important to almost 60% of patients when they are looking for a doctor. However, in a recent study published in JAMA, physician-rating sites were found to be limited in scope and usefulness.

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If the results of a recent analysis of TV ads shown during Super Bowl LI are any indication, we may soon be bidding adieu to hashtags—at least, for marketing purposes.

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Consumers love their mobile apps. And healthcare organizations are capitalizing on that fact by offering apps for their patients. But there are a lot of health-related apps available. How do you fight the app clutter? Saint Luke’s Health System, based in Kansas City, MO, has found a solution.

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Telehealth is becoming more mainstream. As it does so, consumers are embracing it more. In fact, according to a new survey, many patients would be willing to see a new doctor if their current provider did not provide video visits.

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According to a recent survey, many providers think that tools (such as wearables, smartphone apps and online patient portals) to increase patient engagement are beneficial. However, these tools aren’t being widely used because of the cost.

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By closely tracking data patterns from wearable devices, it may be possible to detect when a person is getting sick, according to new research from PLOS Biology.

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In May of 2016, the El Paso Times published a series of articles detailing the extent of liver disease in the El Paso-area Hispanic population. This led The Hospitals of Providence, an El Paso-area health system to collaborate with the newspaper and a gamification software company to develop an online trivia game focused on liver disease.

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Most organizations know that it’s no longer “customer service”—it’s “customer experience.” With the advent of multiple channels to reach and engage with customers, it has become imperative for organizations to develop and implement a seamless customer experience (CX) across all those channels.

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Last month, we looked at ways that healthcare organizations are working on transportation options to improve patient attendance for non-emergency appointments. This month, we will look at how healthcare organizations are working with hospitality organizations to improve patient experience with on-campus or nearby housing options for patients and their families.

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Health- and medical-related apps have proliferated over the past several years. While many apps are developed and distributed by reputable organizations, not all of them are. And even when the intent for the app is good, the app may not be very useful or effective.

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