At last month’s SHSMD Connections conference, Kathy Divis and Karen Corrigan presented a session on “MarCom to MarTech: What CMOs Must Do to Succeed in 2017 and Beyond.” Kathy is President of Greystone.Net and Karen is CEO at Corrigan Consulting.

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There is no escaping the fact that Facebook is a giant – if not the giant – among social media platforms. With almost 2 billion daily users (as of March, 2017), Facebook presents a huge marketing opportunity. Yet, many marketers fail to utilize the platform in a manner that brings about a positive ROI.

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Customer relationship management (CRM) platforms have been a major topic of conversation in marketing for several years now. But if you think it’s a worn-out topic, you should think again.

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As we move into September, we look forward to autumn and a respite from the summer heat. Sadly, it has been another deadly summer, with children and pets dying or being seriously injured when left in hot vehicles.

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Web users do not like slow-loading web pages, a fact confirmed by a lot of research over recent years. But now, it’s not just web users who don’t like them. Facebook recently announced an algorithm change that will prioritize web pages that load faster in its mobile app.

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When Google Glass was first introduced in 2013, it was all the rage…for about 10 minutes. While it didn’t catch on with consumers as hoped, the technology is being adapted into various professional settings, including healthcare.

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If your organization’s marketing strategy includes video and audio, a new media collaboration may help with targeting your audience for these productions.

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Your organization has worked hard on its social media strategy, and you have seen improvement in engagement and interactions. You’d like to do even better, but how?

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Mobile, mobile, mobile. Since the internet was accessed more by mobile than by desktop last year, mobile is definitely a big deal. And it will only get bigger. However, conversion rates on desktop far exceed those of mobile, 70% to 20%, respectively. How can marketers improve mobile conversion?

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A new report finds that social media remains an important factor in business, yet ROI and conversions from social media remain disappointing.

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A new mHealth survey finds that well over half of consumers believe that the data obtained from their mHealth devices is helping to put them in control of their own health. Patient-generated health data (PGHD) is seen by survey respondents as a means to improving preventive care needs.

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At last month’s 29th Annual Healthcare Call Center Conference in Salt Lake City, Kathy Divis, President, Greystone.Net, presented “On the Web: Self-Scheduling, the Patient Portal and Finding a Doctor – What This Trend Means for You.”

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In June, Mary Meeker’s annual report on internet trends was released. This is a highly-anticipated event each year. Unlike previous years, the healthcare sector received special emphasis. What did this year’s report find?

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At the recent Healthcare Marketing & Physicians Strategies Summit (HMPS17) in Austin, Kathy Divis, President & Co-Founder of Greystone.Net, along with Chaka Jordan, Vice President Marketing & Strategic Planning at Blessing Health System; Rob Klein, Founder & CEO at Klein & Partners; and Brian Whitman, President at Corrigan Consulting, collaborated to present “Integrating Business, Brand and Marketing Strategies to Drive Growth.”

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At the 2017 HIMSS Annual Conference held in Orlando in late February, Greystone.Net President and Co-Founder Kathy Divis and Klein & Partners Founder and CEO Rob Klein discussed the current state of healthcare digital marketing and where the industry is heading in 2017.

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If you use an iOs or Android app for Facebook, you may have noticed a new icon under certain content from pages that you do not follow. If you see an icon that looks like a rocket ship under an article in your Facebook feed, then you are one of Facebook’s test subjects.

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According to a recent survey, implementation of mobile strategy by hospitals has almost doubled since 2012. The survey, completed earlier this year, was a follow-up to a similar survey conducted in 2012.

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Is your organization thinking about jumping aboard the telehealth/telemedicine train? Or have you taken steps already to establish a telehealth service? If you answered “yes” to either of these questions, you are not alone.

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Welcome to spring! Yes, we finally saw the first day of spring on March 20. For many people, spring brings a sense of renewed purpose: they want to start fresh by cleaning their houses, getting a new wardrobe for warmer weather and getting into outdoor activities.

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Driving patient engagement. In order to improve outcomes, healthcare organizations are working hard to engage patients in the healthcare process. Patient engagement strategies vary from organization to organization, depending on the specific situation. But the strategies share a common goal: improving patient care with patient partnerships that offer better options.

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