Guidelines for getting the best results with each social media post from Sprout Social.

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New options for ad placement within Google TV's connected TV network (CTV) will provide a way for brands to expand their campaign reach.

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Some healthcare organizations continue hitting roadblocks when it comes to the importance of investing in better digital experiences and tools as well as how to align internally on those efforts. -- Content supplied by Modea.

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How do you request reviews without coming across as pushy or pressuring to your customers?

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Marketing budgets are trending downward over the past couple of years.

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The coming influx of older patients into the healthcare system represents a growth opportunity for hospitals and health systems.

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A recently released case study delves into how OSF HealthCare partnered with NRC Health to employ innovative advertising research techniques, uncovering valuable insights that significantly enhanced its marketing strategies.

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As marketers adjust to changing privacy regulations, as well as third-party cookie deprecation, they are looking for ways to track campaign performance while staying within the rules.

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Marketers are interested in AI, but they want to make sure it's effective for them.

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Instagram has recently started open testing longer video Reels uploads, with a length of up to 3 minutes allowed.

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Report: In-app video ad spending is increasing quickly.

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An interview with Chris Hemphill, the newest member of the HIHOF Board of Judges.

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A review of TikTok usage data.

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Gen Z prefers search on social media.

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Email can be an effective alternative to third-party cookies.

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A look at some video stats to help you drive your video content marketing strategy for 2024.

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Reaching younger groups on social media can be accomplished with micro-communities.

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In light of all the many and rapid changes, how should a marketer plan to adapt and thrive in the coming years?

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Google recently announced the rollout of its Gemini AI model in Google Ads.

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A summary about evergreen content - what it is and how to create it.

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