Digital ad spend is expected to comprise almost 72% of total ad spend for 2022. Learn more in this article.

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Is there really a generational divide over emojis in business communications? Read about a survey on the subject.

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Rather than trying to predict what will happen with marketing in 2023, let’s consider some things to remember for next year that should stand the test of time.

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Amazon's latest healthcare venture, Amazon Clinic, is a virtual health service where its customers can choose a telehealth provider from a network of providers.

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Jay Schwedelson was a keynote presenter at the 26th Annual Healthcare Internet Conference (HCIC). Read a summary of his presentation on "What Every Marketer Needs to Know About Email."

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CDPs, CRMs and Data Warehouses as explained by The Hileman Group.

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Six industry leaders predict marketing's future.

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We’ve been hearing about the “metaverse” for a while now. But maybe you’re not exactly sure what to make of it. How should brands prepare for it?

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Providing excellent customer service (CX) can be a challenge even when times are good. It is often difficult to interpret customer behavior, because their feedback can be inconsistent and undependable, and even manipulated at times. The COVID-19 pandemic, along with increasing economic uncertainties, has affected customer behavior even more.

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Has AI arrived full force in MarTech? Although its use has advanced over the past few years, is it ready for prime time?

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Read about the upcoming October Backstage Pass Webinar which will focus on the topic of market disrupters from the perspective of consumers/patients and hospitals/healthcare systems.

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As you move your team into marketing for modern health systems, check out these three key takeaways from healthcare leaders so your employees can be ready.

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For the first time, the percentage of streaming viewers surpassed that of broadcast and cable viewers in July of 2022.

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Learn about the new mentorship program being launched by the Healthcare Internet Hall of Fame (HIHOF).

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Data is very important to achieving and maintaining the leading edge among competitors. Assembling a strong team of data analysts is a crucial part of digital transformation.

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Once again, Google has delayed deprecating third-party cookies, citing the need for more time for testing and evaluating Privacy Sandbox solutions.

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Read about the characteristics of Gen Z that can affect the approach to social media marketing for this generation.

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Read about what three health system marketing leaders say about the shakeup of healthcare marketing by social media.

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Gen Z is now the young adult generation. So how does this affect your marketing strategy?

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While consumers want personalized ad experiences, they don’t want their privacy to be compromised.

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