From Phase2: In today’s digital landscape, leading health systems need to strike a delicate balance between the needs of marketers, the desires of consumers, and the stringent expectations of privacy and regulatory compliance.

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Learn about gSight, a tool that changes how healthcare marketers evaluate and improve their websites.

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Learn more about Meta's announced changes that will impact healthcare advertisers beginning in January 2025.

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The impact of customer experience (CX) on business is expected to be greater this year, especially in driving revenue and customer acquisition. What will marketers be doing with CX to reach their goals in 2025?

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Marketers and consumers are both concerned about privacy, but much work needs to be done.

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Read about 8 marketing hacks discussed at HCIC24 in Austin, TX.

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Read about healthcare marketing tips from 3 different sessions at HCIC24 in Austin, TX.

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At HCIC24, Atlantic Health System discussed their recent website redesign and the strategy they used to implement the redesign.

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While studies show that patients consistently praise their doctors and medical care, accessing that care remains complicated. Read about Hackensack Meridian Health's Value Focused Approach to Digital Strategic Planning.

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At HCIC in Austin, Penn Medicine and Fathom representatives discussed their use of AI tools to transform campaign planning, optimization and measurement — without sacrificing personalization or overspending their campaign budget.

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This article from Bowstring Studios discusses how to tell great stories.

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Why invest time and money into a strategy to get your content to rank for terms that may never get any user traffic?

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The winner of the 2024 John A. Eudes Vision & Excellence Award is Laura Lee Jones from LionShare.

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Meet the winners of the 2024 Healthcare Internet Hall of Fame awards.

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CMOs are finding more responsibilities on their plates.

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Check out the updated TikTok Academy to help you with your TikTok campaigns.

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Read about how organizations are refining their first-party data collection.

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Consumer-first orientation is essential to successfully serving our stakeholders and is why an insights-first approach is crucial to healthcare marketing for any organization or service line.

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Consumers are spending 31% of their media time with audio, yet healthcare marketers allocate less than 2% of their advertising budgets towards the audio medium.

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A majority of B2B marketing professionals believe marketing budgets will either increase or stay the same in 2025.

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