While studies show that patients consistently praise their doctors and medical care, accessing that care remains complicated. Read about Hackensack Meridian Health's Value Focused Approach to Digital Strategic Planning.

Full story

At HCIC in Austin, Penn Medicine and Fathom representatives discussed their use of AI tools to transform campaign planning, optimization and measurement — without sacrificing personalization or overspending their campaign budget.

Full story

This article from Bowstring Studios discusses how to tell great stories.

Full story

Why invest time and money into a strategy to get your content to rank for terms that may never get any user traffic?

Full story

The winner of the 2024 John A. Eudes Vision & Excellence Award is Laura Lee Jones from LionShare.

Full story

Meet the winners of the 2024 Healthcare Internet Hall of Fame awards.

Full story

CMOs are finding more responsibilities on their plates.

Full story

Check out the updated TikTok Academy to help you with your TikTok campaigns.

Full story

Read about how organizations are refining their first-party data collection.

Full story

Consumer-first orientation is essential to successfully serving our stakeholders and is why an insights-first approach is crucial to healthcare marketing for any organization or service line.

Full story

Consumers are spending 31% of their media time with audio, yet healthcare marketers allocate less than 2% of their advertising budgets towards the audio medium.

Full story

A majority of B2B marketing professionals believe marketing budgets will either increase or stay the same in 2025.

Full story

Four-fifths of CMO respondents from across the globe said that productivity has been improved with AI.

Full story

While virtual healthcare remains popular, usage has stayed flat in the past two years. One reason for the flat usage level may be the availability of virtual services.

Full story

Digital strategies in physician marketing - information on an upcoming HCIC session.

Full story

A guide for AI adoption in healthcare marketing.

Full story

Read about this crisis management Master Class being offered at HCIC in November.

Full story

Negative and positive effects of social media on Gen Z.

Full story

Consumers feel ignored by marketers. Where is the disconnect?

Full story

Gen Z's growing population is important to marketers. Read about insights into their buying behavior.

Full story