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The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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How AI is Helping Marketing Teams: CMO Perspective
Oct 25, 2024
Four-fifths of CMO respondents from across the globe said that productivity has been improved with AI.
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While virtual healthcare remains popular, usage has stayed flat in the past two years. One reason for the flat usage level may be the availability of virtual services.
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Digital strategies in physician marketing - information on an upcoming HCIC session.
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A guide for AI adoption in healthcare marketing.
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Coming to HCIC this November? Don’t Miss Your Chance to Learn How to Handle an Unexpected Crisis Like a Pro!
Sep 24, 2024
Read about this crisis management Master Class being offered at HCIC in November.
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Negative and positive effects of social media on Gen Z.
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Consumers: Marketers Are Ignoring Us
Sep 24, 2024
Consumers feel ignored by marketers. Where is the disconnect?
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Reaching Gen Z
Sep 24, 2024
Gen Z's growing population is important to marketers. Read about insights into their buying behavior.
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Here are steps you can take to stay ahead of the wave of market forces and regulatory requirements combined with rapid evolution of technology.
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Leaders from three hospital/health systems talk about their approaches to working Gen Z. Here are their thoughts.
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Managing a New Era of Marketing
Aug 27, 2024
Marketing has undergone a lot of rapid change. Here are ideas for managing that change.
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Forward Glance to Hospital IT in the Next Decade
Aug 27, 2024
The American Hospital Association predicts what hospital IT will look like by 2035.
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Clearstep’s 2024 Market Adoption Report provides a compelling analysis of how digital triage and AI are reshaping healthcare management, focusing on consumer-centric strategies that incorporate digital solutions to enhance access and efficiency.
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Google's third-party cookie deprecation is dead for now.
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Finding Gen Z
Jul 26, 2024
Gen Z spends time on digital video but they also use social networks.
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Media ad spend looks to remain healthy for 2024 and 2025.
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Scholarships for HCIC provider attendees will be available for this year's conference in Austin, TX.
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New This Year: HIHOF Rising Talent Award
Jun 28, 2024
The new Rising Talent award will be presented to an individual in the healthcare internet industry at the Annual Healthcare Internet Conference (HCIC) in Austin, TX in November.
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Highlights from the recent National Healthcare Contact Industry Survey (NHCCIS).
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5 Trends in Hospital Contact Centers
Jun 28, 2024
The hottest topics in the healthcare contact center industry from the recent Healthcare Call & Contact Center Conference.
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