Read about what the staff of Greystone.Net are reading, watching, and listening to.

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A new suite of AI agentic tools from Amazon Web Services (AWS) is available to assist healthcare organizations with freeing up staff from administrative tasks like patient scheduling and medical data summaries.

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If you have noticed changes in your organization’s social media metrics, new data from Buffer can help you understand what’s going on.

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But no matter how many changes come along, marketers would be wise to rely on established principles. Here are five fundamental principles to consider when planning marketing strategies.

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Meta has acquired Manus and is offering their AI tools to Meta marketers.

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Re-evaluate your team’s workflow and create a system to tame your content chaos beast.

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Read about how Major Health Partners is winning star ratings with its Google search strategy.

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Considering that less than half (44%) of marketers think their content is driving conversions, maybe what your organization needs is not more content but less content that is more focused on what’s really important to your organization.

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AI has made a definite difference in marketing roles and how marketing teams look.

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A recent study by Semrush found a major structural shift occurring in the job market for content marketers, as top and bottom layers of staffing expand and middles layers contract.

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Riz Patel, MD, chief medical information officer with Microsoft, lists 4 AI capabilities that healthcare organizations should focus on in 2026.

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In this summary of an HCIC 2025 session, learn about how one provider merged consumer experience and patient experience into a “care seeker journey.”

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In this summary from an HCIC 2025 session, read about using AI to work smarter and faster, but still maintaining the human connection that patients need when making healthcare decisions.

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In this summary from HCIC 2025, read about how Billings Clinic tackled the challenge of helping patients find care in a multi-location system without a major website redesign.

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Connected TV (CTV) and AI together offer greatly enhanced opportunities for targeted marketing performance.

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Meta offers tips to improve your Reels campaigns.

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ChatGPT is a growing source for healthcare information.

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At the Healthcare Interactive Conference (HCIC) in November 2025, AI-powered search strategy was discussed.

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A look at hospital influencer marketing was presented at the Healthcare Interactive Conference (HCIC) in November 2025.

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A case study in reducing phone calls in a healthcare organization was presented at the Healthcare Interactive Conference (HCIC).

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