The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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Increasing Demands for CMOs
Nov 20, 2024
CMOs are finding more responsibilities on their plates.
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TikTok Academy Updated
Nov 20, 2024
Check out the updated TikTok Academy to help you with your TikTok campaigns.
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Improving Your First-Party Data Collection Process
Nov 20, 2024
Read about how organizations are refining their first-party data collection.
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Consumer-first orientation is essential to successfully serving our stakeholders and is why an insights-first approach is crucial to healthcare marketing for any organization or service line.
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Consumers are spending 31% of their media time with audio, yet healthcare marketers allocate less than 2% of their advertising budgets towards the audio medium.
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Marketing Spend and Priorities in 2025
Oct 25, 2024
A majority of B2B marketing professionals believe marketing budgets will either increase or stay the same in 2025.
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How AI is Helping Marketing Teams: CMO Perspective
Oct 25, 2024
Four-fifths of CMO respondents from across the globe said that productivity has been improved with AI.
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While virtual healthcare remains popular, usage has stayed flat in the past two years. One reason for the flat usage level may be the availability of virtual services.
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Digital strategies in physician marketing - information on an upcoming HCIC session.
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A guide for AI adoption in healthcare marketing.
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Coming to HCIC this November? Don’t Miss Your Chance to Learn How to Handle an Unexpected Crisis Like a Pro!
Sep 24, 2024
Read about this crisis management Master Class being offered at HCIC in November.
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Negative and positive effects of social media on Gen Z.
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Consumers: Marketers Are Ignoring Us
Sep 24, 2024
Consumers feel ignored by marketers. Where is the disconnect?
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Reaching Gen Z
Sep 24, 2024
Gen Z's growing population is important to marketers. Read about insights into their buying behavior.
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Here are steps you can take to stay ahead of the wave of market forces and regulatory requirements combined with rapid evolution of technology.
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Leaders from three hospital/health systems talk about their approaches to working Gen Z. Here are their thoughts.
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Managing a New Era of Marketing
Aug 27, 2024
Marketing has undergone a lot of rapid change. Here are ideas for managing that change.
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Forward Glance to Hospital IT in the Next Decade
Aug 27, 2024
The American Hospital Association predicts what hospital IT will look like by 2035.
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Clearstep’s 2024 Market Adoption Report provides a compelling analysis of how digital triage and AI are reshaping healthcare management, focusing on consumer-centric strategies that incorporate digital solutions to enhance access and efficiency.
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Google's third-party cookie deprecation is dead for now.
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