The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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A Look Inside Emory Healthcare’s Storytelling System
Nov 16, 2023
Read a summary of Laura Kuechenmeister's presentation, "You Don't Need a Large Team to Build an Effective Content Strategy" From HCIC23 in Los Angeles.
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Listen Up: How to Start a Podcast
Nov 12, 2023
A recap of an HCIC23 session on podcasting.
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4 Hot Topics From #HCIC23
Nov 9, 2023
What were the hottest topics at HCIC23 in Los Angeles? Read here to find out!
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Didn't make the awards ceremony at #HCIC23 last night? Here's a quick recap.
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How to Build a Digital Dream Team
Oct 26, 2023
To stay ahead of the game, you need a powerhouse digital marketing team that'll make even the tech giants like Apple, Amazon and Google green with envy.
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Fewer Mobile Apps in Use Overall
Oct 26, 2023
On average, mobile app users are choosing favorite apps and downloading fewer apps overall.
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AI is being used for many functions: content, clinical applications and administrative applications. Both Microsoft and Google Cloud have recently announced new AI platforms designed for healthcare use.
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Does your patient acquisition strategy need a shot in the arm? Maybe it’s time to consider an inbound healthcare marketing strategy to engage with potential healthcare consumers.
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Learn about #HCIC23 sessions on the topic of patient data and personalization.
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Is It a Strategy or a Tactic?
Sep 27, 2023
It's important for marketers to understand the difference between tactics and strategy.
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YouTube Offers Assist to Healthcare Content Creators
Sep 27, 2023
YouTube is releasing new assistance to healthcare content creators.
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Digital Advertising Continues to Grow
Sep 27, 2023
Digital ad revenues are continuing to increase.
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Patient Communications Using AI
Sep 27, 2023
Learn about how Ochsner Healthcare is using generative AI to assist in patient messaging.
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In a hospital or healthcare setting, video content can provide impactful storytelling. See examples provided.
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Marketers have seen the potential uses for AI in their marketing efforts, but many are proceeding slowly in adopting it.
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Generative AI use in its first two years will outstrip that of both tablets and smartphones in their first two years.
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9 Ideas for Repurposing Content
Aug 24, 2023
Repurposing content remains an effective way to increase your content library.
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Social Media Age Demographics Through 2027
Aug 24, 2023
Over half of US social network users will be millennials and Gen Z by 2027.
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Healthcare Is More Mobile Than Ever
Jul 26, 2023
Powerful mobile devices are transforming how we provide care, and we’re ready to reveal some trends and topics we’ll explore at HCIC.
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The majority of US consumers said transparency around the use of personal data was the biggest factor in gaining their trust.
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