Check out this list of things that should not be done in marketing operations.

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Although it’s too soon to predict Threads’ eventual success – or failure - here are some things to keep in mind about this new social media platform.

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It’s not easy to keep up digital media trends, but CMOs need to devote an effort to staying on top of them.

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Learn about alternatives to GA4 from Reason One.

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Learn about the advantages of attending HCIC23 in Los Angeles in November from MERGE, the Communications Sponsor for HCIC.

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Career tips that apply to contact center leaders and other healthcare leaders, too.

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The use of generative AI in healthcare has come under scrutiny, and ethical questions are being raised.

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Google Ads will soon offer generative AI tools for its advertisers, according to an announcement earlier this year.

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Consumers have high expectations for healthcare experiences and they are willing to go where they can have their expectations met. Read about 5 consumer expectations affecting healthcare providers.

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Marketers who increased spending as a part of their contingency plan were more than two times more likely to see profit growth year over year than those who either decreased spending or made no change in spending.

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Where should social media fit into your organizational structure?

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With third-party cookies going away, many marketers are moving to attention metrics as a better way to measure interactions with video ads.

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Almost half (45%) of all YouTube viewing now occurs on TV screens. And ad spend on YouTube is also increasing.

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Read about five areas that will play a big part in the evolution and growth of marketing content over the next 10 years.

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Amidst all the hype, a look at what ChatGPT can really do or not do currently for marketers.

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Statistics showing a snapshot of the US podcast listening audience.

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Read about using the right strategies to help move your online presence to a higher level.

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An article from Actium Health, featuring Craig Kartchner from HonorHealth, on some key strategies for implementing an always-on approach in your healthcare marketing and how it can help you stay ahead of the competition.

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Leading marketers share their thoughts on what marketing will look like in 2033.

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A case study on optimizing patient access at Banner Health, with MedChat.

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